Shereen Davids
Office Manager

Shereen rejoined FASA in October 2008 as Office Manager. Shereen has many years experience in all aspects of the day to day operation of the association.

Martha Mashele
Sales Manager - IFE and Virtual Expo

Martha joined FASA at the beginning of April 2008 as Receptionist. Martha was recently promoted to managing all expo sales. Martha has a friendly and helpful disposition. She worked in a call centre environment for a number of years and has excellent sales experience.

Leoni Ogle
Receptionist

Leoni joined the association initially working on certain projects as a consultant. Leoni assumed the duties of Receptionist effective January 2015. and also manages various other administrative duties.

Busi Mashele

Busi Mashele updates the Association's member database as well as updating franchisees and non members.  

Vera Valasis
Executive Director

Vera Valasis, FASA's Executive Director, holds the distinction of being the first woman to hold the position in FASA's history. Her experience in franchising spans over twenty years from her early days managing restaurants and in retailing to holding the position of Managing Director for leading brands Milky Lane and Juicy Lucy under the Pleasure Foods banner and more recently as MD of Debonairs for Famous Brands. She is highly experienced in all aspects of franchising and strategic planning and joined the association in 2005.

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