FASA Team

Franchise Association of South Africa

Shereen Davids, FASA’s longest-serving staff member.  Shereen joined FASA when it was a fledgling representative body
assisting Jack Barber, the executive director at the time, and his successor Nic Louw in growing the association. 

Shereen is responsible for office management, accounts, onboarding new members.  Virtual booth sales.

Romy Thresher is the driving force behind FASA’s digital evolution, bringing a commitment to values-based innovation that empowers both established franchises and emerging entrepreneurs in South Africa. She launched South Africa’s first social media workshop for the franchising sector and quickly became an integral part of FASA’s digital journey.

Over the years, Romy has expanded her role from managing FASA’s social media strategy to overseeing its website, email database, and the development of AI-driven solutions. She leads the integration of digital components for FASA’s conferences, online events, and virtual networking sessions, ensuring the association remains at the forefront of ethical AI and technology adoption.

Passionate about mentorship and empowering the next generation, Romy’s work bridges the gap between traditional systems and emerging digital opportunities, fostering innovation that is grounded in integrity, accessibility, and long-term impact.