A trade show like the Franchise Expo can be very profitable, or it can be a waste of time and money if you don’t plan well for it and make sure you make it work on both a sales and marketing platform. Here are some tips to make sure you get a clear return on your investment.
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In a first for KwaZulu-Natal, Ithala is hosting the Franchise Association of South Africa’s (FASA) flagship event – the 21st International Franchise and Entrepreneur EXPO.
“Ithala approached FASA as part of its efforts to grow its Franchise Fund portfolio and provide SMME’s and co-operatives in KZN with opportunities to enter the franchising industry, not only as franchisees but also a means to convert their businesses into franchises,” said Ms. Pearl Bengu, Group Chief Executive Ithala Development Finance Corporation.
“The exhibition focuses on entrepreneurship. In line with Ithala’s economic growth and job creation mandate we aim to bring investment into KZN and match this with people keen to run their own businesses and have an opportunity for a better life,” she said.
Quoting the research results from FASA’s recent franchise survey, which showed that despite a tough economy, the franchising sector continues to grow, the FNB Franchise Leadership Summit brought together speakers that identified key trends in this dynamic space.
What happens once you have mastered the tried and true formula franchises have designed for their franchisees? If you’re like many franchise owners, you start opening another location. And then another. By recreating your success in multiple locations, you can quickly grow your revenues and increase your business’ sustainability. Many franchisee owners are also opening other, non-competing franchise offerings as they grow their businesses in an effort to diversify earnings.
FNB is hosting the 7th Franchise Leadership Summit at Montecasino on Tuesday, 13 November 2018. Themed ‘Equipping you to future proof your franchise’, the summit encourages discussion amongst high calibre franchisors and industry stakeholders and is offering FASA members a special rate of R1 200 per person.