40 Years of Franchising Service
South Africa can be proud to hold the torch for franchising in Africa. As the oldest internationally recognized Franchise Association on the continent, FASA has been responsible for the roll-out of ethical franchising in South Africa. It was founded in 1979 when the pioneers of franchising in South Africa, including such long-standing brands such as Wimpy, Mend-a-Bath, Steers, Milky Lane, Minit Print, Juicy Lucy, Mike’s Kitchen and King Midas, got together to form an association that would set down ethical standards, become a forum for networking and promote the business format of franchising to both business and the public. In retrospect, the forced isolation brought on by many years of sanctions strengthened franchising and the role of FASA, which concentrated on encouraging home-grown concepts rather than bemoan the lack of foreign franchises and set about establishing a very strong franchising ethic. Over the years FASA’s mandate has included various areas of development, in line with socio-economic, legal and political shifts.
Promoting the Concept of Franchising
FASA has been the guiding force of franchising in South Africa since 1979 and the growth and stability of the sector is largely thanks to the work that FASA has done over the years to promote ethical franchising. Considering that most international franchise associations were started in the 60’s (the USA, Canada), 70’s (UK, Germany) and 80’s (Australia), the formation of the Franchise Association in 1979 was testament to the integrity of those early South African franchisor members who voluntarily committed themselves to establishing a bone fide business format with high ethical standards. Their mandate then, and now is to:
- Promote the concept of franchising as a viable business format to potential franchisors and franchisees.
- Issue guidelines according to which sound franchise schemes should operate.
- Apply a Code of Ethics to the industry and establish standards of international best practices.
- Promote franchising in the small business sector with the aim to nurture entrepreneurship, contribute to skills transfer and create jobs.
- Collect and disseminate information on franchising.
- Provide education on franchise-related subjects
- Represent the sector vis-a-vis government, legislation, the media and the general public.