Unlocking success and seizing opportunities at IFE 2024

The International Franchise Expo (IFE) is set to host a significant event at the Gallagher Convention Centre from July 20th to 21st, 2024. Exhibitors and visitors alike are poised to navigate the expansive terrain of Franchising and discover avenues for unprecedented business growth. Fred Makgato, CEO of the Franchise Association of South Africa, underscores the significance of this opportunity, asserting, “Whether you represent an established business, a start-up, or an emerging enterprise, seizing this chance is crucial. It provides a platform to showcase your offerings and guide others in forging their financial security by becoming part of the franchise community.”

In the face of global economic challenges, Franchising is a highly viable and enduring sector. Franchising is a powerful tool for addressing unemployment in South Africa by fostering job creation and nurturing entrepreneurship. Despite the economic challenges and issues such as load-shedding, viable franchise opportunities are available. Franchising has – and can -continue to create employment, training and skills development, increased entrepreneurship and small business ownership, access to financing for people and businesses wanting to access the sector, as well as contribute to overall economic growth,

There are great examples of success in Franchising in our country with more opportunities on the table.

The Growth Journey of Franchise Giants

As the oldest internationally recognized franchise association on the continent, the Franchise Association of South Africa (FASA) founded in 1979 has represented the interests and growth of franchising in South Africa for the past 40 years and plays an important role in fostering entrepreneurship, in the transfer of skills and in job creation. From those early days when the pioneers of franchising, including such long-standing brands such as Wimpy, Mend-a-Bath, Steers, Milky Lane, Minit Print, Juicy Lucy, Mike’s Kitchen and King Midas, got together to form an association that would set down ethical standards, the association has become a forum for networking and promotes the business format of franchising to both business and the public. As a result, many well-known South African franchise brands have since established themselves in other countries in Africa and abroad.

With its contribution of 15% to the country’s GDP, the franchise community has always been ready to play its part in contributing to the economic development of the country. Through entrepreneurship, skills development and above all through job creation, it has made this sector a strong player in skills transfer and in job creation, providing almost 500 000 direct jobs across fourteen sectors through its over 700 franchise systems and its close to 70 000 outlets.

No other industry or sector has such diversity of business segments within its operating spectrum. Franchising represents businesses ranging from retail to real estate; from fast food to restaurants; from automotive products & services to building, office and home services; from education & training to health & beauty; from business-to-business to personal & professional services; from construction to digital and technology. Whilst the bigger brands have often saturated the market, the excitement of an expo like IFE is that it serves as a platform to showcase new, up-and-coming brands that could become tomorrow’s big brands.

Barriers to Entry: Overcoming Cost Challenges in Franchising

“While the success stories of giants are inspirational, access and cost can be a significant barrier for aspiring franchisees. However, the South African franchise landscape does offer other great opportunities in sectors from supplies to hospitality and much more. Opportunities from the likes of Office National and PNP for example, who will be exhibiting at IFE 2024.”

IFE 2024: Where Success Stories Begin

As IFE 2024 approaches, it’s not just an invitation; it’s a call to action for prospective exhibitors to be part of the platform where success stories begin. The expo offers an unparalleled opportunity for professionals to network, gain insights, and showcase their brands to a massive audience. Makgato emphasizes, “Join us at IFE 2024, connect with key players in the industry, gain exposure, and elevate your franchise to new heights.”

Expectations for Exhibitors at IFE 2024:

Grand-Scale Brand Promotion: Becoming an exhibitor at IFE is not just an opportunity; it’s a strategic move to position your brand in the spotlight. The expo offers an expansive platform to showcase your best services and products to a massive audience of potential customers and partners. It’s a stage where your brand can shine, attracting the attention of hundreds of potential investors and entrepreneurs.
Networking for New Business: IFE provides a distinctive opportunity for professionals to connect with peers, industry experts, potential partners, and customers across diverse sectors, ranging from retail and fast food to automotive, DIY, education, health, beauty, and more. The expo serves as a hub of networking possibilities, fostering meaningful connections and collaborations.
Gaining Industry Knowledge: Stay at the forefront of innovation with insights into various industries’ latest products, services, and trends. IFE promises to be a melting pot of innovation, allowing exhibitors to explore new technologies, compare products, and gain valuable insights into emerging trends and consumer preferences.

Seize the Opportunity! Chart Your Course Towards Business Growth!

Prospective exhibitors are encouraged to seize this unparalleled opportunity to explore the world of Franchising further. It’s a chance to chart a course towards business growth and be part of the success stories that define South Africa’s franchise landscape.

Exhibitor Packages Available:

Basic Package: Starting at R690 per SQM\
Furnished Package: R1092.50 per SQM
Raw Space Package: R1955 per SQM (Rates quoted excluding VAT)

Book Your Stand Today! Contact our Sales Department:

Tel: 083 287 9503
Email: exhibition@ife.co.za

Event Details:

Date: July 20 – 21, 2024
Venue: Gallagher Convention Centre, Johannesburg, South Africa
Exhibitor Information

About International Franchise Expo (IFE): IFE stands as a premier platform for entrepreneurs, investors, and industry professionals to explore, connect, and thrive in the dynamic world of Franchising. With a rich legacy of success, IFE remains the epicenter of innovation, collaboration, and growth in the franchising landscape. Join us at IFE 2024 and be part of the success story that unfolds in the heart of Johannesburg!

For more information, visit IFE