In an economic environment where money is tight for consumers, retailers will have to go the extra mile to make sure they have a successful festive trading season. Every sale made will have to be hard fought and should include the following:
1. Educate your staff
If you want to get those sales, your staff have to be at the top of their game and it is up to you, the owner to make sure they are well-trained, fully briefed on the product range and above all are motivated to make those sales. Incentivize them with rewards for achieving record sales so that you maximise their potential and give them something to work towards.
2. Focus on Customer Service
The festive season can be very stressful for everyone – for you and your staff who have to work long hours but also for the customer who is often frustrated with the crowds and the hassle of last minute shopping. This is when your customer service has to be at its very best to reap the dividends. Make the shopping experience as pleasant as possible and think of ways to offer something extra – a refreshing glass of iced lemon water if you run a small boutique, or a small token of appreciation with purchases.
3. Create a Festive Feel
Creating a ‘festive’ or Christmas feeling will make it easier for people to spend in your store. Get staff into the festive mood and involve them in decorating the shop, play appropriate mood music and offer things like free gift wrapping as a value add-on. As Xmas is a time for giving, support a local charity with an offer to donate a portion of sales to help the less fortunate and involve your customers who will appreciate your efforts and join by donating as well.
4. Make Social Media a part of your festive campaign
Engage and interact with your customer via social media to entice them to your store with not only your sales offerings but also with specials, promotions and charity drives. Offer on-line shopping and delivery services to make it easier for buyers to access your goods easily and safely.
5. Carry through to the New Year
Make sure you retain the clients you have made during the festive season by thanking them for their festive purchases, offering them special New Year deals and continuing the relationship with them on social media.