Results-based integrated marketing A fully-integrated agency, we focus on the measurement, analysis and re-calibration of campaigns to provide tangible results.
Creative- Great creative gets your message across, persuades your target market to change their behaviour, and leaves them feeling inspired. This is the aim of every piece of communication the Penquin creative team produces. Whether it`s a `big bang` TV campaign, corporate identity, catchy radio spot, social media campaign, or brochure, our creative team is ready to understand your business and connect with your ideal audience.
Strategy- Innovators in their own right, our strategic team is big on learning and sharing the latest developments from around the globe. They use these insights and then work with you to intimately understand your business and take into consideration your objectives, market, budget and media, to create a unique blueprint to sell your product. Traditional Media- Media selection is pivotal on the success of your campaigns.
Penquin approaches media strategy, buying, and placement holistically, to make sure everything runs practically and efficiently. Our team of media natives has contacts in every channel and knows just how and where to make it happen for your brand. Digital Media- From strategizing on how to reach your conversion and engagement objectives, to planning how your campaign will roll out, and negotiating the best deals with media owners or mobile platforms – our digital team is always on the pulse of latest trends and has all the tricks to amplify your content to the right audiences. Inbound- Inbound marketing is a philosophy that focuses on attracting and nurturing leads into customers. By creating helpful content that is useful and engaging, your brand becomes a resourceful magnet for potential customers and makes it easy for them to find your goods or services. Your customers are already looking for you online, Inbound marketing makes that search less invasive by taking them through a strategic buyers journey that allows them to make a purchasing decision that is more organic.
Our team of experts can help you develop strategies that guarantee an improved closing ratio. Social- Content creators, crisis managers, strategists, media buyers, photographers, designers and journalists all wrapped up into incredible tweeting machines – that`s our Social Media team. They`ll manage your company`s public communication channels using an in-depth understanding of your products and services, and deliver results based on strategic KPIs. Production- Production is the vital link between great ideas and execution. They make the ads work whether it`s radio, print, brand activation, point of sale, or anything else you might require. Penquin`s Production department produces impeccable quality work, within reasonable time-frames, and within your budget. Activations and Events- Original, creative and seamlessly run events, expos and experiences help to amplify your brand – it`s also Penquin`s specialty.
From conceptual design, planning and organising, to the actual event, our team has over two decades of experience in activation and event marketing and will bring your brand to life.
Penquin is a 360° results-driven agency We offer unique solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers. People have an inherent need to connect and feel connected. Penquin believes marketing has the power to do this. That`s why we believe in marketing with soul. We tell your brand story with conviction, connecting brands to customers and building brand love. Our methodology is to listen, think, converse, and measure. With a sound strategy and concept, we can offer your business tangible results. By telling authentic stories, we connect and convert.