Franchising Plus

Services/Products offered
Regional, Nationwide, Africa
Areas services offered
Africa, Nationwide

  • Franchise Consulting,
  • Franchise documentation including
    • Operations manuals
    • Franchise Disclosure Documents
  • Franchisee and Franchisor training
  • Franchisee recruitment tools
  • Franchisee surveys
  • Social franchise consulting



The following courses are offered in-house and are customised to the specific needs of the client. Franchisee courses:

  • Basic Business Skills Course
  • Operational Financial Management Existing franchisors courses
  • Managing Franchisee Performance Course
  • Basic Business Finance Course
  • Marketing & Sales Workshop New franchisors courses:
  • Franchise by Numbers Course Field service consultants (FSC) courses
  • The World`s Greatest Multi-Store Leadership Programme Other courses:
  • Company Specific Retail Courses Developed to your Needs
  • Conference speaking
  • Category Management

Franchising Plus is the leading franchise consultancy in South Africa. Our strength lies in the fact that we have had over 100 years of experience collectively in franchising as a team. We are different from our competitors in that we review and optimise the strategies a franchisor will use to penetrate the market. Although we create franchise packages, we believe that the basics of what makes a concept franchisable needs to be in place in order to create a sustainable business for both the franchisor and the franchisee alike.



eric-parkerEric Parker – Consultant & Partner

Eric completed his graduate studies by achieving a national diploma in metallurgy.

After holding a position in this industry for a number of years, he decided to pursue a career in the field of marketing and completed a three-year Institute of Marketing Management (IMM) diploma. After working as a metallurgist at Haggie Rand Ltd for a period of seven years, Eric commenced his career in marketing and has garnered extensive experience in this field:

  • Marketing Manager of Carlton Paper for six years.
  • Managing Director of Kreepy Krauly / Perm Clean Pools for four years.
  • Marketing Director of Kentucky Fried Chicken (KFC) for six years.
  • Executive Director of Interface, the restaurant subsidiary of a listed company, for three years.
  • Co-founder of Nando’s Chickenland, with his area of expertise being a franchise and market development. During the seven years of involvement with this brand, Eric established a substantial branch network and was instrumental in the rapid roll-out of the brand, both in South Africa and internationally.
  • Founder of Parker Gordon Associates together with Bendeta Gordon in 1994. The focus of this consultancy was on franchise development and distribution channel formulation.

During August 1998, Eric joined Deloitte & Touche as a director with responsibility for the establishment of a dedicated franchise division. In September 2000, Deloitte & Touche Franchising merged with Franchising Plus. Eric is a senior partner of Franchising Plus to this day.

Eric is a past Chairman of the Franchise Association of Southern Africa (FASA) and served on its Board of Directors for many years. In recognition of the valuable contribution he made, he was named the FASA Franchise Personality of the Year in 1995. Eric enjoys an outstanding reputation as a speaker on franchising and small business issues at functions and conferences. He is also sought after as a strategic thinker and facilitates most of the operational planning sessions hosted by Franchising Plus. Moreover, Eric has written or co-written several books on entrepreneurship, including two best sellers in their field namely ‘Run Your Own Business and Make Lots of Money’ and ‘Eric Parker’s Road Map to Business Success’.

anita-dutoit-fplusAnita du Toit – Consultant & Partner

Anita du Toit has been in franchising since 1998 and has gained experience servicing diverse clients in the telecommunications, automotive and retail industries in the South African franchise sector.

She also gained experience as a product manager in retail banking and as a Franchise Specialist at FNB Commercial. Anita obtained a Masters Degree in Marketing with distinction from the University of Pretoria in 2000. She authored papers published in academic journals, including the Journal of Marketing Channels and Franchising Law and Policy Review. She also had papers accepted for reading at the annual conference of the International Society of Franchising in San Diego 2000 (co-author), Orlando 2002, San Antonio 2003, and Las Vegas 2004. Anita also delivered a paper on Tandem franchising at the Economics and Management of Networks (EMNET) conference in Rotterdam in 2007.

Working as a franchise consultant at Deloitte & Touche, Anita was involved in the development of new products for the franchise market including the Franchise Systems Audit and the E test. While at Franchising Plus, the DTI commissioned Anita to write papers on Tandem Franchising and Social Franchising for its franchise division at the time, FRAIN. As a Franchise Specialist at FNB, Anita was instrumental in introducing the Franchise Think Tank and x2in5 initiative, an initiative aimed at doubling the franchise sector within 5 years. Currently, Anita is a senior consultant and partner at Franchising Plus. Anita’s key strengths include conceptualisation of strategy, project management and research.

Sasha-Lee de BodSasha-Lee de Bod – Consultant

Sasha-Lee completed her Bachelor of Commerce Honours Degree in Marketing and Entrepreneurship with distinction at North-West University in 2014. She has also completed an undergraduate Bachelor of Commerce Degree in Entrepreneurship and Business Management with distinction at North-West University in addition to a NQF Level 5 Project Management qualification. She recently completed a course on managing franchisee performance as a field service consultant.

During her studies she was exposed to various industries by consulting to companies. Sasha-Lee has been employed by Franchising Plus since March 2015 as a Franchise Consultant and has worked on commercial and social franchise projects with specialists in the industry. She has also been exposed to a supplier development mentorship programme for small businesses facilitated by Franchising Plus.

Her key strengths include project planning and management, marketing, research, analysis and creative construction/compilation of formal documents.



Annie BaptisteAnnie Baptiste – Consultant & Trainer

Annie has an honours degree in Marketing from the University of Pretoria.

She has been working in the franchising sector since 1999. During her tenure at Deloitte & Touche in the Franchise division she started training franchisor staff as well as franchisees on business skills.

Annie joined Franchising Plus as the training manager and has developed the training material for the Franchising Plus training courses and negotiated an alliance with the Institute of Marketing Management, who accredits these courses. Annie also developed a whole training and development programme for retail personnel which currently forms a large part of the Franchising Plus training offering. Annie has authored a book on ‘The Five Radical Rules of Marketing’.

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