Adams & Adams

Services/Products offered
Regional, Nationwide, Africa, Global
Areas services offered
Global, Africa, Nationwide, Gauteng, Kwa-Zulu Natal, Western Cape

Our franchise lawyers are able to assist with all legal aspects related to franchising agreements and ​commercial litigation ​pertaining to franchising​.

Our Partners at Adams & Adams can assist with the following Franchising queries:

  • Strategic structuring and set up of franchise systems
  • Protection of intellectual property including:
    • registration of trade marks/brands
    • copyright advice
    • patent and design advice
    • know-how and trade secret advice
  • Advice on the Consumer Protection Act (CPA)
  • Preparation of business focused competent franchise agreements
  • Review and updating of disclosure documents
  • Auditing and updating of franchise agreements
  • Auditing of franchise business systems
  • Ongoing successful management of franchisees
  • Dispute resolution services
  • Licensing and commercialisation of intellectual property
  • Distribution and agency agreements
  • Company registrations and secretarial services
  • Companies Act Compliance

Adams & Adams is a leading African law firm that specialises in providing intellectual property, corporate and commercial services. We have primary office locations in South Africa and branches and associate offices in several countries on the continent.

Our Intellectual Property law practices work with clients across many industries to protect, enforce and commercialise their intellectual property. We offer clients a full range of legal services relating to intellectual property rights such as Patents, Designs, Trade marks and Copyright. These services include counsel and handling of transactions in cases that require searches, registration, filing, brand strategy, licensing and franchising etc. We also litigate these issues in courts across Africa.

Adams & Adams is the largest IP firm in Africa and is ranked among the leading firms in Intellectual Property in the world. We are consistently acknowledged by leading global industry bodies and publications that recognise excellence in global legal practice.


Eugene Honey, Partner

Eugene Honey has specialised in Trade Marks and Copyright matters, as well as Commercial IP matters including Franchising and Licensing, IP valuations, IP Due Diligence and IP portfolio management for approximately 27 years. He acts for many local and international trade mark Proprietors, Licensors and Franchisors. He has been on the EXCO and has been the legal advisor to the Franchise Association of South Africa for approximately 18 years.

Danie Strachan, Partner

Danie’s clients range from entrepreneurs and technology start-ups to well-known multi-nationals. He regularly drafts and reviews agreements needed for clients’ operations and to grow their businesses. Danie also assists clients in relation to mergers and acquisitions.

Due to his background in intellectual property law, Danie is in a unique position to advise clients regarding the commercialisation of intellectual property, and licensing and franchising in particular. He has provided legal guidance to numerous foreign franchisors in relation to their expansion into South Africa and other parts of the African continent. He also assists clients with the drafting of franchise agreements and related documentation.

Compliance is another of Danie’s focus areas. He often assists clients in understanding the regulatory environment. In particular, he provides advice on consumer protection as well as data protection and privacy, a burgeoning practice area in South Africa.

Danie frequently presents talks and workshops on consumer protection, data protection and other regulatory topics. He regularly writes press articles regarding these topics and has been interviewed on radio numerous times.

Danie is a member of the Legal Practice Council. He holds a Doctor of Laws degree from the University of Pretoria.

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