Franchising, in these tough times, calls for both the franchisor and its franchisees to work together to weather the economic storm. FASA member Signarama shows how a combination of new marketing initiatives from their side and franchisees willing to invest in growing their businesses can pay dividends.
Positive news emerging from the Signarama franchise is that the group has increased turnover by 10,5% in Q1 in 2019. The encouraging start to the year is as a result of several new marketing initiatives being implemented, as well as several franchisees investing in new equipment which has allowed them to increase their product offering and profitability.
One of the most recent marketing initiatives has been a system to improve the online reputation management of the franchise. The system is designed to alert franchisees to instances where there has been a problem with their customer service, as well as improve the overall customer experience. The results have been excellent, with an increase in repeat customers since implementation.
Signarama Bramley, owned by Obakeng and Lesego Khutsoane recently took delivery of a new laser cutter which will enable them to improve the margins on the products they are now able to manufacture and offer better pricing to their customers.
“We’re excited at the possibilities our new acquisition presents. We are now able to expand our product offering to our existing and new customers, and improve our profitability”, explained Obakeng Khutsoane.
Another franchise which has invested recently in new equipment is Signarama Pretoria North. The Franchisee there, Francois Schoeman, has recently invested in new flatbed UV printer. “Our business has grown tremendously in recent years, and we have been looking at ways to improve efficiencies to boost profit and benefit our clients.” said Schoeman. “Our new printer also separates us from our competitors in that we are able to print directly onto various materials”, added Schoeman.
The growth being experience by the Signarama group is certainly encouraging. To find out more about owning a Signarama franchise please visit www.signfranchise.co.za . To schedule an appointment with your local Signarama signage expert please visit www.signarama.co.za .
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