Second-hand clothing sector spawns franchise retail fashion opportunity
Research by McKinsey State of Fashion shows that more than half of fast-fashion items are thrown away in less than a year, with 11 million clothing items a week (or 300 000 tonnes a year) in the UK alone landing up in landfills. The answer, it seems, is to never put clothes in the bin and rather, like FASA member 2nd Take, turn it into a successful franchise.
Gumtree SA reports having more than 20 000 items of clothing listed on their site and their survey shows that 65% of responders have ten or more items in their wardrobe that they never wear. Globally, the 2nd hand market is becoming the largest growing consumer sectors. Even designers like Stella McCartney launched an initiative called ‘The future of fashion is circular’ – promoting the purchase of sustainable quality clothing that retains its value and can then be resold to expand its lifespan, avoiding landfill or an incinerator.
Increasing awareness of the fact that consumption of new clothing is environmentally damaging and unsustainable, has given rise to an eco-movement in favour of second-hand clothing. One niche market in the Fashion Industry that has bucked the trend, is thriving and has recognised this since 2010 is FASA member 2nd Take.
According to 2nd Take’s founder Bettina Berlep, 2nd hand clothes mean big business in South Africa since the pace of growth and consumer spending has slowed dramatically. “Consumers are learning to spend their money wisely and our upmarket second-hand clothing boutique stores which specialize in used designer clothes have opened up a unique franchise opportunity which will see the brand having close to 100 stores by the end of 2019.
Here are 7 compelling reasons why a 2nd Take Franchise is the best business to buy when the economy is down!
1. We offer a popular, high demand product
- Our eclectic selection of pre-loved designer clothes, from Armani to Zara, for women and men are in perfect condition and at the best prices.
- We are the local one-stop international brands shop, saving consumers time and money.
- We sell at up to 70% below normal retail prices – everyday!
2. A 2nd Take business is a low risk business
- 2nd Take works on a consignment basis, which means we only have stock costs, after a sale happened.
- We never have hundreds of thousands of Rand tied up in stock, which one might struggle to sell.
- We never have overcrowded shops with stock not moving, we can return a slow seller at no cost to us.
- Our business model means excellent cash flow.
3. A 2nd Take Franchise store is a Destination store, offering huge benefits
- Our customers turn into our suppliers and our suppliers turn into our customers.
- We have over 86% repeat business.
- Our suppliers make money from clothing items they no longer want.
4. Our store design is beautiful and functional.
- 2nd Take customers shop in a boutique style setting and enjoy a VIP clothes shopping experience, while on a budget.
5, Our Franchisees benefit from our business success formula.
We have a proven business concept – that excels in economic tough times.
6. Business Success guaranteed
Our Business Blue print to enable instant and ongoing business success.
7. 2nd Take’s effective Business Strategy involves
- Excellent and easy to use systems and tools that work.
- Ongoing training and know-how transfer from also a business owner.
- Effective Marketing – we can prove it.
- Financial management support – so you don’t run blind.
- Ongoing Business Development and innovation to stay ahead of competitors.
7. 2nd Take’s effective Business Strategy involves
- Excellent and easy to use systems and tools that work.
- Ongoing training and know-how transfer from also a business owner.
- Effective Marketing – we can prove it.
- Financial management support – so you don’t run blind.
- Ongoing Business Development and innovation to stay ahead of competitors.
2nd Take is the largest consignment second-hand clothing retailer Franchise group in South Africa with boutique shops in Cape Town and Pretoria, as well as a convenient online store. Email us now to make a smart start with a profitable 2nd Take Fashion Franchise and we call you back: franchise@2ndtake.co.za | www2ndtake.co.za or call 021 434 5878
To protect, lobby, promote and develop ethical franchising across all sectors in South Africa with specific focus on transformation.
