With franchising universally accepted as one of the most successful business formats, FASA’s role is to continually promote the advantages of franchising both to business entrepreneurs, to prospective franchisees and to the public at large. Based in Bedfordview, Johannesburg, FASA and its staff serve the needs of both the public and the franchise community in the following ways:-
International Franchise Expo
The International Franchise Exhibition is the flagship event for the Franchise Association of South Africa and the industry’s showcase for small business and franchising, was taken to new heights in 2019. Whilst its success over the years has been inextricably linked to the ups and downs of the economy, it remains one of the key events on the franchise business calendar and the Franchise Association of South Africa’s main driving force in promoting franchising on all levels.
The FASA Awards for Excellence in Franchising, held since 1990, remains a highlight of the year’s calendar and brings together the association’s members and their guests in honouring the top achievers in the field of ethical franchising and business practices. Various categories of franchising are honoured, amongst them Franchisor of the Year, Franchisee of the Year, Franchisor: Leading Developer of Emerging Entrepreneur, Newcomer Franchisor of the Year, Brand Builder of the Year, Hall of Fame Award, Field Service Consultant of the Year Award and Job Creator of the Year Award. – all reflecting the diversity of franchising and allowing all sectors of the franchise industry to participate. The awards give Franchisors, franchisees and service providers a welcome opportunity to network in a social atmosphere whilst celebrating the success of the business method.
Educating the public about franchising remains one of FASA’s priorities and to this end the association is by far the most prolific local publisher of expert literature on franchising. In addition to its annual Franchise Manual which lists all the FASA members, its affiliate members (such as law firms, banks, consultants and other professional providers) and gives details of their concepts, there is on sale a selection of publications like “How to Evaluate a Franchise” and “How to Franchise Your Business”.
FASA has developed a website that is user-friendly and offers interesting data on franchising in Southern Africa as well as a list of its members and service providers and their respective business opportunities. There are also direct links to members’ own websites. With more and more people using the internet to gain information and to “shop” around, the FASA website provides all that as well as articles of interest and franchise happenings.
As an active member of the World Franchise Council, FASA plays an important role in the international franchise arena, liaising and taking part in forums on franchising and participating in conferences and exhibitions. It is considered the doyenne of franchising in Africa and as such is the only true representative of Africa on the world franchising stage. With franchising spreading to the rest of the African continent, FASA is playing a crucial advisory role in helping other African countries set up ethical franchising and promoting the business format of franchising.
The Franchise Association of South Africa is a member of the Small Business Institute and participates in various efforts by the SBI to lobby government about issues that concern small business.
The Association is also a member of Business Unity South Africa and it serves on the relevant committees to strengthen the voice of franchising at government level particularly concerning issues that could impact negatively on small business.
Annual Franchise Survey
Sponsored by Sanlam the annual franchise surveys are conducted in respect of franchisors and franchisees. Results are shared with the industry at large through seminars and are also published in the annual Franchise Manual. The results are also made available through a link on the FASA website.