FASA's Breakfast Seminars attract Top Speakers
Those attending the June Breakfast Seminar at which Professor Tanya Woker of the University of KZN spoke about the legalities within the franchise relationship all agreed that franchisors and franchisees that didn't attend these seminars were missing out on valuable industry information. “Money can't buy the insight you get from all the top notch speakers FASA lines up”, was the general consensus.
Prof Woker's successful book “Understanding the Franchise Relationship” focuses on the legal implications of franchising but, according to her, in all the years of researching franchising, she has realised that franchising is not about the legalities but about the relationships. She sees the relationship as an ongoing/developing relationship which is very difficult to spell out in precise terms what will happen in the future. Likening it to a form of business marriage, she says both parties need to keep up with developments, that expectations will change and that this could lead to future conflict.
The franchise provisions of the Consumer Protection Act (CPA), whilst offering some form of protection cannot solve how franchisors and their franchisees solve their challenges and offers these insights into the CPA:
- Remember, the age of consumerism has arrived.
- Contravening the CPA Act has enormous consequences for businesses.
- Franchisors must ensure that they understand how the Act relates to the relationship with their franchisees and what their responsibilities are as far as their franchisees are concerned and their position in the supply chain.
- Franchisors can no longer simply brush problems off - they are now accountable.