IFE feedback points to successful Franchise EXPO
Exhibitors attending the International Franchise Expo in May had one thing in common: they would not be held back by a lagging economy and held the strong belief that to get ahead of the game they had to be out there and pro-active in selling their franchises. And, according to the exhibitor survey that FASA conducted after the show, IFE met their expectations of wanting to generate leads and raise brand awareness. Despite the difficult economic environment and funding in short supply, IFE once again delivered quality visitors.
Some of the feedback from exhibitors included:
- Tina Cowley, of Tina Cowley Reading Centre, who exhibited at IFE for the first time this year, exclaimed; "I don't know why I didn't do this years ago!"
- Alan Reeves of DIY Depot picked up a good number of quality leads and believes that there is nothing to match the 'face-to-face" opportunity to meet prospective franchisees at an expo like IFE. "In this tough economic environment, good franchisees are hard to come by and I believe that all FASA members should be out there exposing their brand and building up a pool of prospective franchisees."
- Helga Steenkamp of The Courier Guy believes that one has to take a holistic approach to exhibiting at IFE. "We at The Courier Guy look at various ways to grow our business - from picking up new franchisees to networking with other exhibitors to offer them our courier services."
For the first time ever, 2 franchises were up for grabs in the "Win a Franchise' promotion that had extensive coverage with Independent Newspapers and on-line. Both Sandwich Baron and Boost Juice were inundated with people at their stand keen to find out more about the opportunity. Sandwich Baron received over 600 entries and Boost Juice well over 100 entries and are proceeding with the assessing process.
For those who missed out on exhibiting at IFE, don't be left behind, get in early and book for 2014 and qualify for an early bird special. Contact Shereen Davids or Martha Mashele at FASA on 011 615 0359 or email email@example.com.