FASA member Sandwich Baron has moved into the fast lane with the launch of their fresh new website look, which allows customers to order food offerings in a more user-friendly, quick and accessible manner.
With their unique food offering that caters to the busy office worker and on the move consumer, it was important that being able to place orders online as effortlessly as possible was key to the success of the Sandwich Baron business. Their new and improved website now has a clear and streamlined appearance with customers being able to view the menu and place orders online by clicking on a visible link on the front page, which transfers them to a portal for registered users. Other features include a link to the brand's community forum that provides ideas for breakfast, lunch and parties, testimonials from satisfied customers and the latest company news.
Sally J'Arlette-Joy, the company's' MD explains the company's rising success and the need to capitalise on web interaction. "Our market research of our core target market and prospective customers showed that consumers are keen to use our on-line information and ordering mechanism but needed it to be both informative, innovative and manageable. With this in mind we redesigned the website to offer a simplified yet energetic platform to view food, place an order, make use of the convenient and efficient delivery service and explore franchising options.