International Expansion for the OBC Brand

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The OBC Group which operates over 50 stores in South Africa opened its first store on foreign soil in the Nhlangano district of the Kingdom of Eswatini.

Small wonder, then, that well before 07:00 AM on the day of the grand opening on the 15th March, a throng of shoppers had formed outside the store. Besides wanting to get their hands on some of the exciting opening specials on offer, the OBC’s brand had an established following in Eswatini even before its arrival in the country as many of the locals had visited South Africa or had even lived here for a period and knew the brand. They were excited that they now can shop at an OBC store at their own doorstep.

As the anchor tenant for the strip mall the OBC store received prime exposure within the strip mall and was built to OBC’s specifications. The airy, well-lit and attractively merchandised store with friendly, knowledgeable and helpful staff is a magnet to shoppers who now can find everything they need in one place and buy it at a price they can afford. The impact of this development on the local economy should not be overestimated. Up to now, locals did not have convenient access to a butchery that combines range, product quality, hygiene and an appealing shopping environment in the unique way OBC stores do.

Although expansion inside South Africa continues, OBC’s management wants to take the brand across South Africa’s borders as well. To this end, they concluded an area development agreement for the Kingdom of Eswatini with African Alliance, an investor seeking attractive retail opportunities in select neighbouring states. They already have a presence within Eswatini and are aggressively expanding on this. For their part, African Alliance’s directors have set funds aside to finance the establishment of up to 10 stores in the Kingdom of Eswatini within the next three years. This is this good news for shoppers throughout the country but it also means that much-needed jobs for the local population will be created. There are also plans to work with select local suppliers to source quality goods locally.

By taking this bold step, the OBC Group has shown that even a relatively small retailer can expand successfully into neighbouring countries and beyond. Most importantly, OBC’s managing director, Tony Da Fonseca, assures us that OBC’s moves towards international expansion will in no way detract from the roll-out of further stores in South Africa. Indeed, up to 14 store openings are planned for 2019 alone. Prospective franchisees interested in finding out more about the OBC Better Butchery franchise opportunity should visit www.obcgroup.co.za or contact the Group’s business development manager, Robbie Capazorio, on robbie@obcgroup.co.za.