The Association offers various valuable and effective free marking platforms exclusive to members as follows:-
The Annual Franchise Manual
The manual is a publication with longevity as it is seen by the purchasing public as a valuable source of information and knowledge. It is made available at franchise expo’s managed by the Association and other franchise related events being held from time to time.
The Franchise Manual is offered for sale on the Association’s website in hard copy or as an eBook.
Additional free copies are made available to members on request if they want to hand them to potential franchisees during the interviewing process.
Members receive a FREE full colour quarter page insert in the Manual showcasing their accreditation status.
Members who wish to purchase advertisements in the manual qualify for substantial discounted rates – and as an added bonus can submit an interesting article to be published in the manual, provided the article is of educational value. This form of credible marketing is provided at no cost which is a fantastic free member benefit.
FASA Member Listing
All members’ information as provided to the Association by the member, are published at no cost, on the Association’s website under the ‘Franchise Directory’ link. A reciprocal website link to the member’s website is included in the online listing.
Franchise Awards
The franchise awards provide a highlight in the annual franchise calendar every year. Finalists and winners of the various award categories gain huge exposure in the media valued at millions of Rands (source NewsClip). Entries are offered free to members.
Franchise Expo’s
Despite the popularity of online marketing, exhibiting at a franchise expo is still one of the most successful marketing tools for franchises looking at securing franchisees. The Association owns the most longstanding franchise expo on the continent which is a major franchise event. All members brand logo’s are published and promoted as accredited franchises at the Association’s stand at franchise expo’s. The event generates ongoing media exposure especially on social media for exhibiting brands. Members receive negotiated discounts on the cost of an exhibition stand and receive stand location and marketing preference. The Association usually invests in franchise expos as one of its major marketing investments.
Speaking Opportunities
Speaking opportunities at the franchise convention and at franchise expos are offered to members on a first come first served basis. Speaking or presenting at a convention or expo is a fantastic marketing opportunity which offers credibility and authenticity to members at no cost.
FASA Newsflash Newsletter
The Association publishes a newsletter every two weeks which is sent to over 30 000 recipients. Members who submit newsworthy articles or information to the Editor of the NewsFlash (send submissions to enquiries@fasa.co.za), if published, receive the insert free of charge.
Social Media
Information published in the newsletter is also published on the Association’s social media platforms. Video’s recorded of presentations at Expo’s, with the permission of the speaker, are also published on these platforms.
Member Sponsors
Members are invited to participate as sponsors in respect of the various franchise events like expo’s, seminars, workshops, ‘win-a-franchise’ competitions, the annual golf day, awards, publications and surveys. The Association generated just over R32m AVE on behalf of its members in 2018. (source NewsClip).