During lockdown level 5 and 4, H2O | BWT was listed as an essential service which permitted franchisees to stay open supplying much-needed drinking water. But like most businesses, sales figures took strain due to lockdown regulations resulting in decreased foot traffic. On a positive note, the brand worked hard to increase awareness around the importance of good water quality, stimulating demand in the Home and Office sector. Focus was placed on the online store as well as a more innovative approach to their loyal water customers, from advice all the way through to home deliveries. The company ensured that they could be of service to their consumers while they remained safely at home.