The Fish and Chip Co
The Fish & Chip Co menu is built around the brand pillars of Fresh, Hot and A Lot and features delicious sustainably caught fish covered in our unique crispy batter, generous portions of hand-cut slap chips and signature russians. We complement our core range with Calamari, Cheese or Chilli Russians and a range of sauces and extras. Our menu and promotions are carefully crafted around value, with options of single meals and sharing meals that are generous enough to feed a few friends, a family, and possibly even a village.
The Fish & Chip Co stores are easily accessible, well located, and offer consumers a sit-down or take-away option.
From a small business opening in 2009 comes the success story of The Fish & Chip Co that has grown into one of South Africa’s favourite fish & chips franchise brand.
Over the past 14 years, The Fish & Chip Co has become one of the market leaders within the fish QSR category in terms of their product, brand awareness, store footprint, and consumer preference. Today, The Fish & Chip Co has over 110 take-away franchise restaurants serving the freshest fish, meaty russians and hand-cut slap chips at affordable prices to thousands of happy consumers across South Africa every day.
Realising the opportunity to bring operational standards in the form of quality product and a good customer experience to large volumes of customers, the well-established then 10-year old brand was acquired by Fiamme Holdings from a listed company in 2019.
For prospective franchisees looking for opportunities in the fast-food sector, The Fish & Chip Co is on a nationwide effort to recruit new franchisees to help create both business and employment opportunities, and in turn, help in the economic recovery.
As a small team of passionate people, we believe that together everyone achieves more and are looking for franchisees who share our passion and believe in our vision. To deliver on our promise to our customers it is imperative that our team and our franchisees along with their employees work together for shared success.
We believe that our extensive knowledge and understanding of franchising, the food industry, and brands within the
context of the South African market are what sets us apart and allows us to provide complete support to our franchisees from day one.
The Fish & Chip Co offers one of the lowest turnkey set-up costs in the QSR market. Our dynamic brand is operationally simplistic and coupled with the expertise of our regional teams it makes our Business-in-a-box the obvious choice.
OUR LOCATIONS
Your ideal The Fish & Chip Co is between 40m² – 60m² situated in a highly visible location. Easy access with a constant high volume of foot traffic is essential. Our trusted and proven brand spans across multiple markets and regions.
THE NUMBERS
Management fee: R 974.36 per week
Marketing fee: R 974.36 per week
Agreement term: 5 years
Renewal term: 5 years
ARE YOU OUR NEXT FRANCHISEE?
The Fish & Chip Co is looking for highly motivated hands-on franchisees that are passionate about the food industry, understand the importance of customer service, and are willing to commit to a long-term relationship to foster the sustainability of their business.
THE IDEAL PROFILE OF A FRANCHISEE:
- An entrepreneur who appreciates the value of franchisee, franchisor relationship
- An owner-operator passionate about growing their own business.
- Fanatical about customer service and living our Fresh, hot and a lot promise.
- Sound business and management skills
- Readiness to secure your own future.
Our theoretical and instore training will enable you and your team to build a successful and profitable business.
Our Support and Training
• Detailed site selection and approval process
• Training and support – initial and ongoing
• Tried and proven processes
• Constant innovation and implementation of best practise
• World class supply chain partners
• Dedicated regional support teams
• Support services to continuously improve the business
• Strong interactive Franchisor and Franchisee relations
Management fee: R 974.36 per week
Marketing fee: R 974.36 per week
Agreement term: 5 years
Renewal term: 5 years
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