Maxi's Restaurant
Maxi’s is a unique, highly recognisable, and decidedly competitive brand, which consumers find attractive because they offer something for everyone. The Maxi’s business model offers franchisees a full sit-down restaurant and a comprehensive full breakfast, lunch and dinner menu including breakfast, gourmet toasted treats, handcrafted burgers, mouth-watering grills, gourmet shakes, kids’ meals and premium coffee.
Originating in Pretoria in 1993, Maxi’s is a quick service sit-down trendy restaurant enjoyed by families, friends and business associates. It is famous for its extended casual dining menu, including breakfast, gourmet toasted treats, handcrafted 100% pure beef burgers, mouth-watering grills, gourmet shakes, kids’ meals, and premium coffee. The meals are freshly prepared using quality ingredients and the portions are always generous.
Maxi’s has a large following of loyal customers who appreciate the relaxed environment, and the menu packed with fresh, quality meals. Large portions at affordable prices reinforce the value proposition Maxi’s have consistently offered for over 31 years.
Always evolving to meet the needs of consumers, Maxi’s launched a beautiful new store look and menu design. People who know Maxi’s, love Maxi’s for its generous menu, affordable prices, and great promotions as well as its high standards of operation and product quality
In 2019 this legendary brand was acquired by Fiamme Holdings who have homed in on its’ 30 years’ experience in running a well-tested smooth running restaurant business.
As a small team of passionate people, we believe that together everyone achieves more and are looking for franchisees who share our passion and believe in our vision. To deliver on our promise to our customers it is imperative that our team and our franchisees along with their employees work together for shared success.
We believe that our extensive knowledge and understanding of franchising, the food industry, and brands within the
context of the South African market are what sets us apart and allows us to provide complete support to our franchisees from day one.
7 Easy steps to secure your own Maxi’s Franchise
Step 1: CONTACT US
Express your interest by contacting MICHELLE VOGES at Head Office. Tel: 010 601 4910 or email: michelle@fiamme.co.za
Step 2: APPLICATION AND DEPOSIT
Complete and submit your application form and letter of intent. Forms can be downloaded from http://www.maxisfood.com under Franchise Info. Once approved you will receive the disclosure document and will be required to pay the joining/deposit fee.
Step 3: SELECTING A SITE
Together we will select a suitable site.
Step 4: CONSTRUCTION AND INSTALLATION OF EQUIPMENT
A signed lease is required, and the balance of the set-up costs is paid before construction begins and the equipment is installed.
Step 5: TRAINING
The franchise agreement is signed off and training is scheduled for the franchisee and staff.
Step 6: OPENING STOCK AND MANAGEMENT SUPPORT
Opening stock is delivered 2 days before opening. Marketing support is provided to ensure a successful opening. A Kitchen Facilitator will be by your side 5-days after opening to give advice and assistance to ensure your operation runs smoothly.
Step 7: OPEN FOR BUSINESS
Your restaurant is open – it’s time to serve your first customer/s and start your exciting business journey with us.
ARE YOU READY TO INVEST?
Maxi’s is looking for prospective hands-on franchisees that are customer and service-orientated, and passionate about the food industry. They must be willing to commit to a long-term partnership. Strong business, interpersonal and communication skills will be to their advantage. Buying into a franchise system is one of the safest ways of becoming a business owner as it is guided by tried-and-tested processes, underpinned by the ongoing support of the franchisor.
Support and Training:
Our theoretical and instore training will enable you and your team to build a successful and profitable business.
• Detailed site selection and approval process
• Training and support – initial and ongoing
• Tried and proven processes
• Constant innovation and implementation of best practise
• World class supply chain partners
• Dedicated regional support teams
• Support services to continuously improve the business
• Strong interactive Franchisor and Franchisee relations
Agreement term: 5 years
Renewal term: 5 years
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