James Noble

Head: Wholesale, Retail and Franchising at Absa Group Limited

James is the Head of Wholesale, Retail and Franchise at Absa Business Bank. He is responsible for the development and implementation of Absa’s Wholesale, Retail and Franchise strategy, creating a centre of excellence for internal as well as external industry stakeholders.

In his previous position James was the Business Development Manager for the Fuel Industry at Absa. He has been involved in the Franchise and Fuel Retail Industry since 1997 developing sales growth strategies and solutions for the industry from a banking perspective.

In addition to a wealth of banking knowledge in excess of 25 years and expertise in the Franchise and Fuel Industry, James has a passion for the SME market in South Africa. He was a franchisee himself for nearly 10 years that allowed him a deeper understanding of the industry and the challenges that local entrepreneurs face in the South African business environment.

James holds a B Econ degree from the University of Stellenbosch and a Post Graduate Diploma in Professional Sales Management from the Graduate School of Business at the University of Cape Town. He completed various Franchise and Fuel Industry courses over the past few years.


    Stream 2 Replay 2

    Role of banking in the future of franchising

    Head: Wholesale, Retail and Franchising at Absa Group Limited


    Resetting and repositioning for the future is the challenge and especially in the financing world that services a wide spectrum of businesses in all sectors. Now more than ever, we need to step up to the plate to support franchising and assist franchisors and franchisees get back on their feet, have faith in the robustness of the sector and fund new entrants into the market.