Strategic Financial Alliances

Strategic Financial Alliances

Areas services offered
Service Provider Member

Group Scheme Employer Benefits 

Medical Aid, Health Insurance and Gap Cover

Provident Fund, Pension Fund and Wealth investments

Funeral and Income Protectors


Commercial Business all risks

Fleet, Heavy Commercial vehicles and goods in transit

Public, professional liability and cyber security

By starting off as a vision, our directors visualised a partnership with clients, as well as businesses who understand their financial needs. Strategic Financial Alliances Pty (Ltd) became a reality in 2019 and was officially registered with the FSCA in 2020.

SFA forged powerful partnerships and with more than 30 years of experience collectively in the industry we accomplished impressively steady growth. Our most singular success, however, is staying true to our purpose: Making a difference for you by being unique in the industry.

We partnered with leading service providers in the Financial Service Industry to offer you the most secure underwriting facilities in the market, with access to an extensive range of products and services. With a dedicated team, we build trust based on integrity and commit to a long-term relationship with you as a client. We value you and put you first.

Eugene Gouws (Key Individual and Director)

As the Group Financial Director at Strategic Financial Alliances, Eugene is a versatile high-energy executive who leads companies through change and challenges to profitable growth. He is a strategic problem solver who envisions smart solutions and executes with urgency across all levels of the organisation. Eugene is a hands-on leader with an extensive background in finance, complimented by diverse talents in technology. Eugene is responsible for providing financial advice and support to work colleagues, senior managers, and company clients to enable them to make sound business decisions.





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