Rocomamas opened its first stand-alone restaurant in Randburg in July 2013, with three additional stores opening as franchisees in 2014. In March 2015 the Spur Group (Pty) Ltd acquired a 51% interest in the Rocomamas Franchise Co and increased its shareholding to 70% in April 2017.
In 2018, the RocoGo concept was launched to expand the brand into the quick service restaurant industry.
Fast casual dining
To open a RocoGo, a franchisee is required to have 50% of the set-up costs, being R2,3 million unencumbered cash.
Upfront Fee: R75 000;
Approx establishment cost: R2.3 million; Recommended working capital: R1.150 million;
Total Investment: R2,3 million; Franchisee’s minimum own cash (before loan): R1 150 million;
MSF: 4%; ADV: 2%;
Total Fees: 6%.