MiniChess Franchise Holdings (Pty) Ltd

Accredited Member
Our franchises are:
For Sale: areas/territories

The MiniChess program was developed over years of teaching chess to “entry phase” learners (5 to 9 years of age) as part of the school curriculum. It has already been used on a trial basis, with great success, at a number of schools in SA.

It is organized into structured lessons, with detailed lesson plans in the Teacher’s Manuals and attractive Project Books for the learners. The program uses tried and tested methods for teaching through play, including the use of so-called “MiniChess” games. The learning process is broken down into small steps, building confidence while keeping it fun, and is in line with the skills level of the young child at that specific age, eg. colouring, cut and paste, form recognition, simple pattern recognition, a little bit of writing, etc. in the case of 6 year olds (grade 1).

Unlock the most powerful energy in the World: Human Capacity!

Weekly classes utilizing chess-based strategy, mini-games, book-projects and inter-active learning to develop Math-skills, STEM-skills, creativity, leadership, strategic thinking, entrepreneurial skills, concentration, life-long learning, purpose-thinking, team-leadership & communication, etc.

Serving self-paying communities and disadvantaged communities through a structured, mentored & quality-driven approach. Serving children from pre-school to Grade 3 (MiniChess START SMART), as well as young leadership development (12 year-olds), Teens, Young Professionals, Entrepreneurs, Team-leaders and Corporates through MindCo Unlimited short-course trainings.

marisa van der merwe

Marisa van der Merwe developed the award-winning educational program, MiniChessTM, over years of working her passion: early childhood development. She won the Shoprite Checkers Women of the Year Award 2012 (Category: Education), participated in the Women in the World Summit 2013 in New York and also presented at the London Chess & Education conference (December 2013) as well as the ACEI’s Poster-presentation in Vancouver (April 2014)

In 2014 Marisa established a MiniChess small-business structure, empowering individuals to run the program inside their own communities, while creating jobs en nurturing entrepreneurship

Who will be suitable as a MiniChess Franchisee?

  • A community-minded people’s person
  • Being passionate about children and education-innovation
  • A good communicator
  • Being driven as business-owner
  • Need to be structured, with organisational and managerial skills
  • Being connected with Corporate partners and Sponsors will allow a Franchisee to access funding for programmes in disadvantaged communities

Steps for a Business start-up:

  1. Register a business and Apply as Prospective MiniChess Franchisee
  2. Start the FASA-process of Franchise-acquisition and contracting with MCF Holdings.
  3. Identify the dedicated Franchise geographical area.
  4.  DOES NOT need to rent a venue, carry stock or employ people
  5. DOES NEED a vehicle and online connectivity to communicate and serve schools, learning centres and clients in the Region.
  6. No pre-knowledge of chess and/or education is required.
  7. Full Franchisee-licenced Rights at R75,000-00 upfront. Will need ± R10,000-00 in your pocket for initial starting-up/marketing.

After the Franchise Contract is signed:

  • Receive Level 1 MiniChess Teacher Training, with Teacher Manual & Workbook
  • All MiniChess teaching materials and equipment
  • Marketing Materials
  • Direct Marketing support for 3-6 months
  • Ongoing financial-admin support

Income Generation

Will be directly linked to number of learners, within 3 different MC implementation-models.

  1. Private/extra-curricular MiniChess programmes
  2. In-school curriculum MiniChess programmes
  3. Sponsored MiniChess programmes in disadvantaged communities, in collaboration with non-profits

Income Streams

  • In Self-paying schools & communities

  • In Sponsored communities

  • MindCo Unlimited – added/new opportunity

Projected income

  1. Fully dependable in being visible, available and actively presenting MiniChess in the region.
  2. Incomes vary a lot depending on the Franchisee’s activity in his/her region.
  3.  Can expect a start-up income in year 1 of ±R 100,000 but can normally grow to R20-30,000/pm by year 3 and more going forward.
  4. The Distribution of fees are done according to the 5 services included in the monthly learner fee:
  • Teacher Fee
  • Learner Workbook Fee
  • Regional Coordinator + National Coordinator fees (QA-support)
  • Financial admin + licencing fee, plus marketing support. Different models on average delivers 70-75% + to Franchisees for their contribution in the MiniChess-product, which can be the monthly Teacher fee and/or Regional Coordinator fee.

Marketing and support

  1. Franchisees market on all platforms & all opportunities inside their own contracted, dedicated geographical Franchise-area
  2. MCF Holdings market to national and international platforms
  • National Expo’s
  • Website
  • Facebook Page
  • Linked-In

Individuals who are passionate about empowering PEOPLE, from young children (5 year-olds) through high school up to the Corporate world, and who are committed to build their own business as a Gamechanger for 21st Century empowerment. Working on a flexi-basis, while building/managing purpose-teams and a broad client-base: from pre-schools, primary and high schools, professionals, entrepreneurs to Team-leaders. To be confident and committed towards building a successful self-owned business

Franchise-acquisition includes 2-day MiniChess Training, Business Training & support a annual Symposium with ongoing mentoring & training. Also available is the 5-day MindCo-training for entrepreneurial & continuous professional development in the 4th Industrial Revolution. All materials are included

Price Range of Franchise
Under R100,000
Establishment Cost
Upfront Fee
Total Investment Amount
Financial Cost

Starting-capital of R10,000 in-pocket. 100% own cash – no loans.

This fee covers all training, materials/equipment and marketing support – for immediate business start-up.
Added MindCo training (optional) at reduced price to MiniChess Franchisees

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