The Liquor Boys have 24 years of industry experience, relationships and expertise. We are one of the most recognised brands in South Africa with a proven track record. We are industry leaders and a consumer favourite. We are privileged to have exclusive internationally recognised Signature Brands. With innovative management, we provide a competitive advantage for our franchisees.
Liquor retail store.
Liquor City’s founder and chief Manuel De Atouguia
Liquor City looks for operators who have a strong retailing background and are customer focused. Our licensees must be financially stable, possess sound business sense and demonstrate energy, drive and commitment.