Coffee is powering our world


Which nation loves coffee the most? With billions of cups of coffee consumed worldwide on a daily basis, which nation loves coffee the most?

Given that coffee is grown in tropical, hot countries you would think that countries like Brazil, which has been the largest exporter of coffee for more than 150 years or Vietnam or Colombia who come in 2nd and 3rd, would be the biggest consumers but you would be wrong. According to the International Coffee Organization (ICO) it is the Scandinavian countries that drink the most coffee. Finland tops the list drinking 12kg of coffee per capita per year, followed by Norway, Iceland and Denmark. It seems the colder the climate the more coffee is consumed.

There was a time when all that was served in restaurants and diners was coffee that sat on a hotplate all day being brewed into oblivion. Today, leading coffee franchises like Starbucks and Seattle offer you a head-spinning selection that includes everything from the humble espresso and latte or cappuccino to the flat white, long black, macchiato, mochaccino… never mind the flavoured ones. Fast food franchises have upped their game by offering premium coffee blends and mobile coffee businesses are taking speciality coffees to office parks, retail parks and outdoor events.

Changing lifestyles have made South Africans love coffee – whether it’s visiting their favourite coffee shop franchise, picking up their daily coffee fix at the many service station forecourts on their way to work or investing in a coffee pod machine to enjoy that fresh cup of coffee at home.

According to Insight Survey’s latest South African Coffee Landscape Report 2019, the innovation in the coffee space has helped South Africa’s coffee industry carve out a successful niche in the global market. Whilst the European Union accounts for the highest consumption of coffee globally with 44.0 million 60kg bags of coffee consumed over the 2017/2018 period, followed by the USA and Brazil, South Africa, by comparison, is small. However, it has achieved strong consumption growth over the past five years, increasing at a compound annual growth rate of 13.3% from 556,000 60kg bags in 2014/15 to 809,000 60kg bags in 2017/18.

Developing their own unique coffee culture, South Africans are becoming discerning coffee consumers, demanding a better quality coffee made from ethically sourced products and have showed great support for coffee harvested in Africa.

The South African Coffee Industry Landscape Report 2019 (150 pages) provides a dynamic synthesis of industry research, examining the local and global coffee industry from a uniquely holistic perspective, with detailed insights into the entire value chain – from manufacturing and importing to retailing, sustainability, pricing analysis, consumption and purchasing trends.
Some key questions the report will help you to answer:

  • What are the market dynamics (production, consumption, trade, pricing) of the global coffee industry?
  • What are the latest South African coffee industry trends, drivers, and restraints?
  • What are the value and volume trends in the SA coffee market (2013-2018); forecasts (2019-2023)?
  • Who are the key manufacturing players and importers/roasters in the SA coffee industry?
  • What are the prices of coffee (instant, fresh and ground, coffee capsules, and beans) at SA coffee outlets, coffee shops and supermarkets?

For a full brochure and to purchase the 150-page report please go to: South African Coffee Landscape Report 2019. For additional information simply contact us at or directly on (021) 045-0202 or (010) 140-5756.

About Insight Survey:

Insight Survey is a South African B2B market research company with almost 10 years of heritage, focusing on business-to-business (B2B) market research to ensure smarter, more-profitable business decisions are made with reduced investment risk.

We offer B2B market research solutions to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment.

Our bespoke Competitive Business Intelligence Research can help give you the edge in a global marketplace, empowering your business to overcome industry challenges quickly and effectively, and enabling you to realise your potential and achieve your vision.

From strategic overviews of your business’s competitive environment through to specific competitor profiles, our customised Competitive Intelligence Research is designed to meet your unique needs.


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