What is franchising all about?

Franchising is an extremely good distribution method and without question the most successful small business format in the history of business.

What is Franchising? The ‘franchisor’ or person, who starts a company or develops a concept, uses others (franchisees) to duplicate his concept and distribute it on a large scale. This inter-dependency forms the basis to the business format and its success lies in the effective implementation of certain basic but clearly defined business principles. The juxtaposed relationship between franchisor and franchisee needs to be fully understood and accepted for the overall business to succeed.

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