First impressions really count or do they?
I think most would agree that trading conditions have toughened considerably in the last few years. Gone are the days where companies achieved organic growth without doing much outside of business as usual. These days, business leaders and decision-makers must be innovative, question everything that companies do, be willing to change the old with the new almost on a daily basis, pay attention to minute details and provide strong and decisive leadership. However, there are still some old values that should not be discarded and these values are often what drives the public to or away from a brand.