Coke Cola, Nike, Vodafone, top brands who still spend a lot of their budget on marketing. Take Coke Cola – listed often as one of the top brands in the world. Do they need to advertise? One would think not because everyone loves Coke and yet you see their brand marketing everywhere. At every event, every bar, every party. At every movie, at every game, at every sports event. In magazines, on billboards, and on public transport. And let’s not forget TV, radio and now social media with a high online marketing spend budget. Coke is present and visible. What can we learn from this?