Research by the 2016/17 Global Entrepreneurship Monitor report shows that SMEs in South Africa account for approximately 36% of South Africa’s gross domestic product, and the National Development Plan cites that SMEs are expected to provide a staggering 90% of new jobs by 2030.

With every report of the closure of big names in South Africa – from international brands Dunkin Donuts, Baskin-Robbins and Hamley’s due to poor management and trying trading conditions there are other stories of young and vibrant brands – like Ubuntu Baba and Superlatte taking on the big players to fight for their place in the entrepreneurial space.
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Firstly, let’s understand what we mean by “disruption”. It’s not simply doing it better, it’s not doing new things, it is doing and making things that make the old way obsolete.

The Dictionary defines ‘disruption’ as ‘disturbance or problems which interrupt an event, activity or process’ and is synonymous with disturbance, disordering, disarrangement, disarranging, interference, upset, upsetting, unsettling, confusion, confusing.’  That pretty much describes the state of our world at the moment.

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