Franchising in the Age of AI: How to Build Systems that Serve People, Not Just Profit
“You can’t franchise trust if your systems don’t reflect your values.” AI is already here reshaping marketing, finance, recruitment, and operations across the franchise world. Franchisors are being sold tools that promise to: Automate lead qualification Score potential franchisees Track KPIs across locations Optimise staff productivity Deliver performance insights in real-time It sounds like a dream. Until you realise the same tools, left unchecked, can become the very gatekeepers that push good people out, punish creativity, or even erode your brand’s human heart. This article is not anti-AI. It’s a call for conscious franchising in a time of seductive automation. …
How AI is Quietly Transforming Business
Artificial Intelligence (AI) is no longer the distant future, it is the present reality reshaping how we live, learn, and lead. At FASA’s Virtual Networking event recently. Ricky Walton, Franchisor of SheerGuard SA delivered an eye-opening exploration of AI’s transformative power, focusing particularly on ChatGPT as a practical, accessible tool for entrepreneurs, franchise owners, and business leaders. …
How AI Could Stabilise or Enslave the future in franchising
Artificial Intelligence is seductive. It promises stability. Predictability. Effortless optimisation. And in an age of volatility, who wouldn’t want that? But here’s the question no one wants to ask out loud: What if the same systems designed to stabilise our businesses are slowly locking us into a new kind of prison? From Leverage to Lockdown Franchise owners are taught to love systems, they scale what works. AI, at first glance, is the ultimate system enhancer, used wisely, AI can help you identify patterns: It analyses customer behaviour. It predicts sales. It adjusts prices in real-time. It minimises waste and tightens …
What is shaping shopping trends and impacting consumer spend
With retailers across South Africa facing numerous challenges – from load-shedding and limited economic growth, to rising interest rates and a high unemployment rate – it is evident that their approach to consumers needs to consistently evolve for them to grow market share and a greater share of a strained consumer wallet. 5 key areas The report zones in on five key areas impacting consumer spend and shaping shopping trends: Load-shedding During Pulse 6 (the sixth Global Consumer Insights survey conducted), rolling power cuts resulted in consumers spending less, investment decisions being affected by diminished business confidence and negative international …
Know Your Customer – being customer-centric
You may have heard the term KYC, which stands for Know Your Customer. Most would have heard this term when setting up accounts with crypto exchanges. However, KYC was first implemented in 1989 as an effort to prevent fraud, tax evasion and other criminal activity. Know Your Customer also applies to businesses as it forms the basis and pillars of their operations. The term “customer-centric” comes to mind. To be customer-centric and to know your customer requires a business to collect crucial information about you as their ideal customer. Analysts and decision-makers of this information are not necessarily interested in …
Franchising systems for franchisors and franchisees
Conversations with ChatGPT If you hang out online on any platform you will have heard of ChatGPT and Artificial Intelligence taking over the world. As I explore the world of AI, and have conversations with Chat GPT on various topics, I can see how AI is taking over the world. I can see how artificial intelligence will disrupt the job market, not because AI is coming for your jobs, but because many people are unprepared and oblivious as to what is taking place and have their heads in the sand. Almost everyone I’ve spoken with about digital technology has little …
Navigating the Future: Balancing the Benefits and Risks of AI in Franchising
While growing up I remember how my family would gather around the phone on a Sunday night and make their weekly call to family members who lived far away. Sundays offered special call rates to call overseas or to another province and so for many families, this was a regular event. My husband recently went to visit his mom in Japan and in our daily conversation on Whatsapp he tells me about a restaurant his mom frequents that has a robot waiter and the day he went to check it out, the robot was not serving. What was interesting for …
Automotive industry – The realities of mental health for women in the automotive workplace
InspectaCar, one of South Africa’s leading pre-owned vehicle sales companies recently hosted a virtual discussion comprising a series of conversations with women in the company, giving them an opportunity to share their experiences of working through the Covid-19 pandemic in a traditionally male-dominated automotive industry. Entitled the Queens Chat and hosted by InspectaCar CEO, Pertunia Sibanyoni, the forum provided a safe space of support and upliftment. The Covid-19 pandemic brought the automotive world to an almost standstill, presenting it with immediate economic challenges and a large degree of disequilibrium. In a matter of moments, the automotive business had to adapt …
Make technology your friend and use it to grow your business
The wonders of the internet and how one is able to use this tool for so many different things like staying in touch with friends and family, learning a new skill, or using the internet to market your business online or sell stuff online remains a hot topic. Romany ThresherRomany Thresher is a strategic thinker and systems organizer who helps businesses streamline their digital operations, especially around online events and customer engagement. She supports you in setting up and managing your online platforms — making sure you collect the right information to better understand your audience and improve their experience. Whether …
Using Technology to Optimise Franchise Operations
Communication and the manner in which we engage with each other has fundamentally changed in our “new normal”. Channels of open communication have been required during the pandemic, and franchisors who stuck their heads in the sand did their franchisees and their brand no favours. E-mail is a necessary evil but it is not always the most effective form of communication – it can be impersonal and important information ends up lost in the grey noise of spam. Franchisees who were flooded with communication from various departments or sources eventually lost interest, or found it difficult to sort through what …
Working from home – Checks and Balances for the new normal
Working from home, checks and balances for the new normal. It is no secret that 2020 has been a difficult year. Not only has the Covid-19 virus disrupted the economy but it seems it will also be set to be part of our lives for the near future until everyone has been vaccinated. This will in turn change how we interact not only with family and friends, but it already has had an effect on how employers and employees render services to clients and on the fulfilment of job responsibilities. Christo Besterlegal services manager at the LWO Employers Organisation, which …
Education in the 21st Century, preparing your child for the future
Marisa van der Merwe of Mini Chess talks about the future of education, the challenges facing teachers and the current education system that is not working. Education, as we know it, is changing forever. MiniChess dived in with both feet to meet the challenge head on when lockdown kicked in. FASA Franchise Association South AfricaTo protect, lobby, promote and develop ethical franchising across all sectors in South Africa with specific focus on transformation. www.fasa.co.za …
Tips and tricks when attending a virtual meeting or webinar
Whether now or in the future when attending virtual meetings or hosting a webinar one should follow these guidelines to make a good impression: Decide where you are going to position your laptop so that you sit comfortably at a desk or table Make sure the area where you are conducting virtual meetings is noise free or noise levels are low Consider the view behind you – ensure it does not detract i.e. movement in the background – and looks professional i.e. consider personal pictures/paintings on the wall behind you. Place your laptop on a stack of books for example …
Business trends to watch out for in 2020
The changing face of customers The days of marketing all things to all people are gone – technology provides statistics to business owners to understand the buying patterns of their customers to be able to customize and personalize products or services to suit every customer. Whilst this provides the perfect e-commerce solution that streamlines the route from production, marketing, data capturing through to payments, it can never replace the personal service that will make the difference at the end of the day. Whilst consumers have embraced APP technology they still want to feel they are being treated as individuals and …
You have been replaced
The obsolescence of the middle class never hit home before as much as it did when I read ‘Choose Yourself’ by James Altucher. He describes in his book how robotics and technology are set to take over most of the jobs performed by the middle class and coined the phrase ‘you have been replaced’ by robots – many people just don’t know or realize it yet. He believes that unemployment should be around 50% as most employable people should be entrepreneurs and/or outsourcing their skills to various clients. Yet in South Africa, many young people are looking for jobs and …
Reflect, re-energise and re-group for the decade ahead
As we sit on the cusp of a new decade and head into the throes of the 4th Industrial Revolution, never before have we questioned our place in the new world order or have had to reassure ourselves that we can still be effective entrepreneurs. FASA Franchise Association South AfricaTo protect, lobby, promote and develop ethical franchising across all sectors in South Africa with specific focus on transformation. www.fasa.co.za …
Customer experience at the heart of franchising
We are living in an era where Customer Experience (CX) plays a significant role in the success of a brand/business. It is now a topic of discussion in many boardrooms and CX has become a strategic measure on most business plans. FASA service providers The Franchise Firm is holding an interactive session of Customer Experience Journey mapping on Tuesday 15th October 2019 highlighting the moments of truth and the moments that matter. Find out more about the dynamic CX Mapping process that will allow your teams to view your CX journey from the Customer’s Point of View. Franchise FirmFranchising runs …
Plant based burgers – meatless burgers the new trend
When is a burger not a beef burger? Well, when it’s a burger with the same look and texture and tastes better than the real thing? That’s what the makers of this latest fast-food trend are telling us and everyone, it seems, is climbing on the plant-based meat substitute burger bandwagon – and loving it! So much so that leading manufacturer Beyond Meat, the beef- substitute maker, posted a record-setting 192% rise from its IPO price of $25 per share in its initial public offering on the New York Stock Exchange. Backing by Microsoft founder Bill Gates and actor Leonardo …
The Extinction Rebellion, going green revolution has begun
The Extinction Rebellion climate-change protestors over the Easter week-end in London brought the city to a standstill as demonstrators showed their determination to influence climate-change and the excessive use of plastics which ruin our oceans and clog our rivers. The focus, both for individuals, business and governments is to find solutions to cut back on pollutants. Whilst South Africa may not be at the forefront of change, developers and retailers are starting to take the threat seriously. FASA Franchise Association South AfricaTo protect, lobby, promote and develop ethical franchising across all sectors in South Africa with specific focus on transformation. …













































































































































