How store revamps can boost a franchise brand – setting the record straight

In response to the article, Are Franchisors undermining their franchisees with unreasonable demands? that focused on the challenges that face franchisees in these trying times when their franchisors impose unreasonable expenses such as store re-vamps in accordance with their contracts, Tony Da Fonseca, MD of the OBC Group and immediate past chairman of FASA sets the record straight and shows how revamps, done the right way, can have positive results for all.
“As a franchisor who takes his role seriously, I was slightly taken aback when reading an article that appeared in a recent edition of the FASA newsletter. Flighted under the heading, “Are franchisors undermining their franchisees with unreasonable demands?” It implies that franchisors force their franchisees to incur expenditure they can ill afford.