Calling a business opportunity a ‘franchise’ is no guarantee for success

franchise business

“Being involved in franchising for most of my working life I have had the privilege and opportunity to experience the concept of franchising in South Africa in every form and fashion over the years” says Vera Valasis, Executive Director of the Franchise Association of South Africa. “So when the public hears the word ‘franchising’ my opinion is that they associate the concept, in most instances, with very well known brands and category market leaders and by extension assume that it means financial freedom for the owners for these franchised businesses. Therefore many aspiring franchisees are keen and eager to own a franchise in the belief that franchising is going to make them financially independent.”

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The importance of doing your homework before buying a franchise

The importance of doing your homework before buying a franchise

An exposé on eNCA’s Check Point last week put the spotlight on the plight of franchisees who bought into a franchise that was not accredited by the Franchise Association of South Africa. Irregularities in the franchise contract, lack of support and unhappiness amongst franchisees were highlighted – giving franchising a bad rap.

Often, when FASA deals with enquiries and complaints from unsuspecting franchisees who apparently have been done in by a franchisor that appears to be a fly-by-night, one wonders why or how did it happen that they decided to buy a franchise from a franchise company that is not an accredited member for the Association. Despite the many warnings from the Franchise Association and others in the industry, it is a sad fact that many franchisees blindly buy into franchises without doing a thorough due diligence and fail to have considered the following:-

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Service franchises can help fix that appliance, renovate, waterproof and repair


Are you one of those homeowners that urgently needs something fixed around the home but are at a loss as to where to find a reliable repair company? If you belong to one of the many suburban whatsapp groups, you could post your dilemma online but then get inundated with offers of assistance from both individuals and companies vying for your business. Whilst you might get a good referral there are also fly-by-night operators who trawl these groups waiting to scam unsuspecting homeowners.

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FASA holds government to their promise to work with business to stimulate the economy

stimulate economy

The Franchise Association of South Africa, through its membership of BUSA was invited to a conversation with the Minister of Trade & Industry and his team on Monday 22nd July and is encouraged at the positive and committed attitude and the concrete steps taken by the government to partner with the private sector.

“After years of knocking at government’s door to acknowledge that the franchise sector has something to contribute to entrepreneurship and small business development,” says Vera Valasis, FASA’s Executive Director, “Minister Patel’s invitation to work closely with his team to open doors to new business development is a ‘breath of fresh air’ and is welcomed by FASA’s board.”

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Winner of field service consultant award wins Las Vegas Trip

Lawrence Lindeque of Kauai in Las Vegas 2019

With franchising success largely based on the inter-dependency of both franchisor and franchisee, the task of looking after a brand’s many franchisees rests with the Field Service Consultants (FSC’s). So important does FASA believe their role is within the franchise format that each year they award a top prize of a trip to the American International Franchise Conference to South Africa’s best Field Service Consultant. Lawrence Lindeque, Field Service Consultant at Kauai was the lucky winner in 2018 and attended the IFA Conference in Las Vegas in February this year and gives us his feedback.

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New FASA chair to focus on growth and empowerment in business

empower business growth

Growing and empowering the SME and franchise sector will be at the centre of Akhona Qengqe’s tenure as Chair of the Franchise Association for 2019 and 2020. As Transformation Director for KFC, she will use her experience and commercial acumen to find creative solutions to some of the challenges that business in South Africa faces in its transformation endeavours.

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Durban is flying the flag for franchising at the Durban IFE Franchise Expo


Whether you’re in the market to buy a fast food franchise or are looking for a small home-based franchise opportunity, the upcoming International Franchise Expo (IFE 2019) hosted by Ithala is coming to Durban on Friday 8th and Saturday 9th MARCH 2019 at the Durban Exhibition Centre.

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Tap into FASA’s Training Initiative


To address the rising unemployment rate and with government committed to allocating large training and empowerment funds, FASA has embarked on getting professional qualification QCTO approval, developed and registered and has been working with the various Seta’s in the development of qualifications for the franchising sector.

To facilitate this job creation and empowerment project, FASA has appointed INANI to identify FASA members to be part of the project and receive resources and funds and would like to invite its members to be part of this initiative.

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FASA’s IFE Franchise Expo comes to Durban for the first time

In a first for KwaZulu-Natal, Ithala is hosting the Franchise Association of South Africa’s (FASA) flagship event – the 21st International Franchise and Entrepreneur EXPO.

pearl-bengu“Ithala approached FASA as part of its efforts to grow its Franchise Fund portfolio and provide SMME’s and co-operatives in KZN with opportunities to enter the franchising industry, not only as franchisees but also a means to convert their businesses into franchises,” said Ms. Pearl Bengu, Group Chief Executive Ithala Development Finance Corporation.

“The exhibition focuses on entrepreneurship. In line with Ithala’s economic growth and job creation mandate we aim to bring investment into KZN and match this with people keen to run their own businesses and have an opportunity for a better life,” she said.

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FASA Celebrates 40 Years representing the franchise phenomenon in South Africa

As the Franchise Association of South Africa prepares to celebrate its 40th anniversary this year as the oldest internationally recognised Franchise Association on the continent, South Africa can be proud to hold the torch for franchising in Africa.

When entrepreneurs like George Halamandaris, in the early 1960’s, observed the emergence of steakhouse and burger concepts in the US with keen interest and decided that South Africa was ready for something along those lines, franchising was born with the likes of Steers, Burger Ranch, Spur and Milky Lane. Today, nearly sixty years later franchising contributes 15,7 % to GDP (R721 billion estimated turnover) and is bigger than key sectors such as agriculture, mining and manufacturing.

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