Category: Digital marketing

Having strong communication skills is essential if you want to succeed at anything.  Whether you are applying to join a franchise company or applying for funding, you must be able to communicate clearly and effectively.  The way you carry yourself, your body language, and the way you promote or market yourself contribute towards a successful outcome. Let’s say you want to apply for funding, the way you introduce yourself, your body language, and the way you promote or market yourself contributes towards how you will be assessed by the person you are having a meeting with.  You need to be …

There is no question that the franchise business model is a better choice for people who do not want to go it alone and would like to follow a tried-and-tested franchise blueprint.  Franchise brands that look at revising and adapting all areas of their businesses to prepare for the future and pre-empt any further disruption will thrive and stay on top of their game. FASA Franchise Association South AfricaTo protect, lobby, promote and develop ethical franchising across all sectors in South Africa with specific focus on transformation. www.fasa.co.za …

When speaking about websites, we often find that the terms used can be quite confusing and difficult to wrap our heads around. Veronica Wainstein of Penquin has identified 10 need-to-know website terms that will help you sound like a pro. For a first-timer, deciding to have a website built for your business can be quite exciting and daunting all at once. It’s sort of like having your car fixed – you know something has to be done, and parts are required – but what it all means is beyond comprehension. Familiarising yourself with how it all works and knowing what …

Authenticity and vulnerability are two themes that dominated the media landscape in 2018 and will continue into 2019. From everyday people, to celebrities, to media and for brands, transparency was clear across the board and no one could hide from anything. With social media bringing out both the best and the worst in people, Veronica Wainstein, MD of Penquin takes a look at how marketing trends in 2018 have influenced how 2019 will pan out. So let’s talk about 2019 …. Veronica WainsteinPenquin is a 360° results-driven agency We offer unique solutions that connect people and make them feel part …