leading franchise consultants, we have identified 13 lessons learnt from the
franchise industry and current economic environment we find ourselves in.
1.Franchisees: Struggling in current economic environment
In the current economy franchisors are experiencing an increase in franchisees who are struggling to make a profit. The marginal franchisees have actually gone into a loss-making situation. Franchisors need to assess whether their business model and support structure is adequate to ensure that franchisees have the best chance of making a success of their business. Franchisors should implement an “intensive care program” for struggling and loss-making franchisees. Franchisors should never allow royalty holidays or breaks as a quick fix solution, rather offer additional support in these tough times Read More