Do you have what it takes to be successful in business?


As the focus from government, big business and Expo’s like FASA’s recent KZN Franchise Expo is on empowering entrepreneurs, stimulating small business and creating jobs, we look at what does it take to be successful.

Making a success of a business requires total commitment and dedication to realising your own potential and ensuring success. To do that you need to:

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The next steps to owning your own business

For those that attended the IFE Franchise & Entrepreneurs Expo in Durban this past weekend, being able to talk on a one-to-one basis with franchise personnel from the range of franchise businesses on offer was invaluable as a big part of the success of franchising is in the win-win business partnership between the franchisor and its franchisees. FASA, whose mandate in presenting franchise expos is to educate the public on this business format, cannot emphasise enough the importance of understanding exactly what franchising is and how it operates.

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What motivates you! Pushing the right motivational buttons

Staying positive when there is political chaos, the petrol price is about to go up and you worry for the future of your job, business and family is a challenge for us all. Whether you’re working on a big goal or just trying to get revved up for the day, getting and staying motivated can be a challenge. According to the experts, whilst getting inspiration from motivational books and quotes can help get you started, they say you first have to understand what motivates you and tap into what buttons you need to push to get you going.

Check out these four motivation styles and what you can do to kick your drive into gear:

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13 Lessons learnt in franchising in the current economic environment


As leading franchise consultants, we have identified 13 lessons learnt from the franchise industry and current economic environment we find ourselves in.

1.Franchisees: Struggling in current economic environment

In the current economy franchisors are experiencing an increase in franchisees who are struggling to make a profit. The marginal franchisees have actually gone into a loss-making situation.  Franchisors need to assess whether their business model and support structure is adequate to ensure that franchisees have the best chance of making a success of their business. Franchisors should implement an “intensive care program” for struggling and loss-making franchisees. Franchisors should never allow royalty holidays or breaks as a quick fix solution, rather offer additional support in these tough times

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Establishing your advantage in the marketplace with your Intellectual Property


The core value and most important asset in your business is your Intellectual Property (IP). As we have seen recently in high profile cases involving Ubuntu Baba and Vodacom Call-me, protecting your intellectual property is at the heart of your business.

It weaves through everything in your business: the way you appear to your customer, the way the customer experiences your product, the way the customer feels about you – and how you communicate your business to customers in a consistent and recognisable way. It is the vehicle which identifies and promotes your brand.

Your IP consists of your logo, designs, colours, trade secrets, etc; it represents the way you uniquely niche your product or service in the market in a communicative style that is registered solely as yours, and which cannot be used by any other person or business. Intellectual Property is the way you have imagined your business and expressed this materially in design and labelling. Once legally registered it cannot be copied – and this gives you your key advantage over competitors.

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How the minimum wage will affect you and your business


Whether you run a business and employ staff or even use the services of a domestic worker or gardener, you need to adhere to the provisions of the National Minimum Wage Act (NMWA) which came into effect on 1 January 2019. Every worker is entitled to payment of a wage not less than the national minimum wage and employers will be obligated to pay workers this wage, which cannot be waived and overrides contrary provision in a contract, collective agreement, sectoral determination or law.

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