Tips to boost retail sales over the festive season

boost sales

In an economic environment where money is tight for consumers, retailers will have to go the extra mile to make sure they have a successful festive trading season. Every sale made will have to be hard fought and should include the following:

1.  Educate your staff

If you want to get those sales, your staff have to be at the top of their game and it is up to you, the owner to make sure they are well-trained, fully briefed on the product range and above all are motivated to make those sales. Incentivize them with rewards for achieving record sales so that you maximise their potential and give them something to work towards.

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Tips for a safe shopping season

safe shopping

As we approach the festive season, the incidences of crime escalates and shoppers need to be aware of their safety – both physically and on-line. Penny Futter, Chief Information Officer at African Bank offers some helpful tips to making sure you are not a victim of phishing.

She explains that phishing is when criminals use a form of electronic communication to try and extract sensitive information like usernames, passwords and credit card details. It is fast becoming one of the leading contributors of fraud.

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Successful business ownership critical to SA’s economy

business-ownership

FASA’s annual Franchise Survey, sponsored by Sanlam Business, surveyed franchisors’ financial planning habits to establish how they ensure sustainable businesses and how business owners can prepare themselves for the future.

Jannie Rossouw, Head of Sanlam Business Market, says “successful business ownership is critical to the South African economy and franchising is a massive contributor. As sponsor of the annual FASA Franchise Survey, we are passionate about helping business people succeed on every level and we believe the knowledge gleaned from successful franchisors and franchisees offers valuable insights into the mix of factors that make up successful business ownership.”

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The 5 Basic Rules of Entrepreneurship

entrepreneurship

There is no reason why young entrepreneurs should feel discouraged from starting their own businesses. By following the five basic rules of entrepreneurship, they can make their journey to business success significantly less challenging.  This is according to Ben Bierman, a managing director at Business Partners Limited and a FASA member.

“While it may be true that young entrepreneurs face many challenges – from financial limitations, to simply not being taken seriously by potential vendors, clients and funders who may not appreciate the value of young entrepreneurs – it is important to emphasise that entrepreneurs are self-reliant by definition. It means that even if conditions are not optimal, a determined entrepreneur should be able to seek and find alternative ways to facilitate the start or growth of their business.”

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