In an economic environment where money is tight for consumers, retailers will have to go the extra mile to make sure they have a successful festive trading season. Every sale made will have to be hard fought and should include the following:
1. Educate your staff
If you want to get those sales, your staff have to be at the top of their game and it is up to you, the owner to make sure they are well-trained, fully briefed on the product range and above all are motivated to make those sales. Incentivize them with rewards for achieving record sales so that you maximise their potential and give them something to work towards.