South Africa is stuck in the longest business cycle slump since 1945 (Bloomberg 27 June 2019) – what a frightening headline..! Times are indeed tough and much more difficult than most of us realise. Job losses are every day news and since the beginning of this year alone Dunkin Donuts & Basking Robbins’ closure resulted in 120 retrenchments, Standard Bank announced 1200 retrenchments, Absa 827 retrenchments, Sibanya-Stilwater 3450 retrenchments, MultiChoice 2000 retrenchments and Tongaat Hulett 5000 retrenchments with many other big corporates not even disclosing job losses i.e. Group Five, PPC Cements and Tiso Black Star Group. Some people who have been retrenched look towards getting into their own business and franchising immediately comes up.