The Franchise Association of Southern Africa (FASA) is a trade association for franchisors, franchisees and the professional organizations that service the franchise industry. Its aim is to develop and safeguard the business environment for ethical franchising in South Africa. FASA is the only recognized representative body of the rapidly growing franchise industry. FASA’s criteria for membership conform to international best practices and are acknowledged by government and the public at large. FASA is a full member of the World Franchise Council.


Vision & Mission

FASA’s Vision and Mission of promoting self-employment and small business development is taking on new meaning as it joins forces with government and the business community to stimulate new business concepts, encourage entrepreneurship, create jobs and play a part in the skills development of all South Africans. One of its primary roles is to define the business of franchising and ensure that all parties adhere to the franchise business principles adopted and accepted internationally. With franchising universally accepted as one of the most successful business formats, FASA’s role is to continually promote the advantages of franchising both to business entrepreneurs, to prospective franchisees and to the public at large.



Shereen Davids
Office Manager

Shereen rejoined FASA in October 2008 as Office Manager. Shereen has many years experience in all aspects of the day to day operation of the association.

Martha Mashele
Sales Manager - IFE and Virtual Expo

Martha joined FASA at the beginning of April 2008 as Receptionist. Martha was recently promoted to managing all expo sales. Martha has a friendly and helpful disposition. She worked in a call centre environment for a number of years and has excellent sales experience.

Leoni Ogle

Leoni joined the association initially working on certain projects as a consultant. Leoni assumed the duties of Receptionist effective January 2015. and also manages various other administrative duties.

Busi Mashele

Busi Mashele updates the Association's member database as well as updating franchisees and non members.  

Vera Valasis
Executive Director

Vera Valasis, FASA's Executive Director, holds the distinction of being the first woman to hold the position in FASA's history. Her experience in franchising spans over twenty years from her early days managing restaurants and in retailing to holding the position of Managing Director for leading brands Milky Lane and Juicy Lucy under the Pleasure Foods banner and more recently as MD of Debonairs for Famous Brands. She is highly experienced in all aspects of franchising and strategic planning and joined the association in 2005.