The Franchise Association of Southern Africa (FASA) is a trade association for franchisors, franchisees and the professional organizations that service the franchise industry. Its aim is to develop and safeguard the business environment for ethical franchising in South Africa. FASA is the only recognized representative body of the rapidly growing franchise industry. FASA’s criteria for membership conform to international best practices and are acknowledged by government and the public at large. FASA is a full member of the World Franchise Council.


Vision & Mission

FASA’s Vision and Mission of promoting self-employment and small business development is taking on new meaning as it joins forces with government and the business community to stimulate new business concepts, encourage entrepreneurship, create jobs and play a part in the skills development of all South Africans. One of its primary roles is to define the business of franchising and ensure that all parties adhere to the franchise business principles adopted and accepted internationally. With franchising universally accepted as one of the most successful business formats, FASA’s role is to continually promote the advantages of franchising both to business entrepreneurs, to prospective franchisees and to the public at large.



Fred Makgato
Chief Executive Officer

Franchise Association of South Africa
011 615 0359


Shereen Davids
Office Manager

Shereen Davids, FASA’s longest-serving staff member.  Shereen joined FASA when it was a fledgling representative body
assisting Jack Barber, the executive director at the time, and his successor Nic Louw in growing the association. 

Shereen is responsible for office management, accounts, onboarding new members.  Virtual booth sales.

Franchise Association of South Africa
011 615 0359

Romany Thresher
Romany Thresher Ltd

Manages the Association's websites and social media platforms.
Email Marketing, Newsletter Management, keeps the Association up to date with all things digital.
Social media marketing campaigns and virtual conference online event management.
Onboard new members in the digital space on behalf of the Association.
Update FASA directory.
Organises and Hosts FASA's monthly Virtual Networking Events.


Giuli Osso
Go Communications

PR and Media Communications.
Copywriting and media article submissions.
Coordinates and Writes FASA's Newsletters.
and Virtual Conference Organiser, PR Media, Speakers, Agenda, Schedule, Planning, Reporting