APRIL 2016 NEWSLETTER

FASA.CO.ZA
0861-2 FRANCHISE

 

FASA HONOURS ITS 2016 FRANCHISE AWARD WINNERS

The franchise sector continues to be a major player in the South African economy with steady growth shown even through tough trading conditions. “Despite the hard trading times over the past seven years, franchising has held its own year-on-year in every respect – from showing long-term sustainability to showing a high level of optimism for the future,” says Naas du Preez of Oasis Water and FASA’s current chairman. “This is borne out by the fact that the sector, which covers a wide range of industries, contributes a healthy 12.5% to the country’s GDP.”

Economists agree that if government is to achieve its target of 5-million jobs by 2020, 495 000 new businesses have to be established to create the targeted number of jobs. Franchising, which currently contributes 12.5% percent to the country’s GDP, through its 625 franchised systems, 40 000 franchise outlets in 17 franchise business sectors employing close to 400 000 people, is in a position to contribute to not only job creation and skills transfer but to nurture entrepreneurship.

The Franchise Association of South Africa (FASA) is proud to honour the finalists and winners of its annual Awards for Excellence in Franchising. 

     

FRANCHISOR OF THE YEAR


 
 

FASA’s most prestigious award, sponsored by Absa, celebrates the success of the franchisor who has made a significant impact in the marketplace and who has, through effective business management and marketing, achieved outstanding financial results and a significant growth in his sector.

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NEWCOMER FRANCHISOR OF THE YEAR


 
 

The Newcomer Franchisor of the Year category salutes the innovative entrepreneurship of newcomers to FASA – those ‘new-kids-on-the-block’ who have that next-new-concept that is going to take the world by storm!






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JOB CREATOR OF THE YEAR AWARD


 
 

The Job Creator of the Year award recognises those franchisors who, through the expansion of their franchise brand through their network of franchisees, contribute extensively to job creation. In addition to assessing the number of jobs created, the criteria also takes into account the skills training offered and the franchisors’ efforts to encourage entrepreneurship and job creation through enterprise development initiatives.

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FIELD SERVICE CONSULTANT AWARD


 
 

With franchising success largely based on the inter-dependency of both franchisor and franchisor, the task of looking after a brand’s many franchisees rests with the Field Service Consultants. They act as business managers, helping them achieve their goals and helping them with their challenges. The winner of this award wins a trip to the USA to attend the biggest franchise convention in the world organised by the International Franchise Association (IFA) valued at a whopping R60 000 and receives a two-day Effective Field Visits course worth over R5 000 from franchise consultants Franchize Directions.

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OUTSTANDING LONG SERVICE AWARD


 
 

Keeping the legacy of FASA and the franchising industry in South Africa alive and chronicled through documenting its history and promoting it unrelentingly is crucial to its long-term survival and future success.

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FRANCHISEE OF THE YEAR


 
 

It is a known fact that the success rate of franchising is around 90% with only a 10% failure rate compared to independent businesses where the failure rate can often be as high as 90%. The 40 000 franchisees in South Africa who areare testament to the success of franchising and the the backbone of the sector.

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FRANCHISOR: LEADING DEVELOPER OF EMERGING ENTREPRENEURS


 
 

This category was developed by FASA to encourage the growth in BEE franchisors and franchisees. Although many brands cater to the emerging market in terms of their product offering and may have BEE franchisees, progress is slow in the development of emerging franchisors or even in growing the BEE franchisee base. But things are changing - with funding coming through from the Jobs Fund, the NEF and SEFA – this category will, in future, be a significant award category.

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BRAND BUILDER OF THE YEAR


 
 

This award recognises the company that managed to elevate and grow their brand through the successful implementation of a sound marketing strategy. The focus is on innovation and effective execution of marketing strategies rather than the size of the brand’s marketing budget.



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HALL OF FAME AWARD


 
 

Each year FASA honours individuals who have, in some form or another, made a valuable contribution to the franchise industry.

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