INSIDE THIS ISSUE:

FASA LAUNCHES FRANCHISE INDUSTRY SURVEY

FASA'S BREAKFAST SEMINAR PUT THE SPOTLIGHT ON DEALING WITH THE MEDIA

DON'T MISS THE SEPTEMBER FASA FRANCHISEE BREAKFAST SEMINAR

FNB HOLDS ITS 2ND FRANCHISE LEADERSHIP SUMMIT AND FRANCHISE INFORMATION DAY

JOBS FUND ALLOCATES FUNDS TO CREATE JOBS IN THE FRANCHISE SECTOR

MEMBER AND INDUSTRY NEWS

SUBWAY OPENS ITS 40 000TH STORE

SORBET LAUNCHES SORBET DRYBARS

FASA ACTIVE ONLINE

LEGAL NEWS

NATIONAL CREDIT AMNESTY APPROVED

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Fasa's Breakfast Seminar Put The Spotlight On Dealing With The Media

Having speakers from two of South Africa's top investigative television programmes - Bernadette Cook, investigative journalist from Carte Blanche and Debora Patta, formerly of e-tv and currently an international correspondent - giving advice on how to deal with the media and protect your brand from negative publicity was a real scoop! Both regaled us with the inside stories to some of those scandalous stories and rip-offs we see on their programmes and have these pointers as to how to respond to the media when you, your company or product is being investigated:

  • Don't ever hide from the media - it gives the idea you are hiding something.
  • Always be approachable and transparent and never defensive. Take the media's calls and if need be, ask for time to revert back to them.
  • Establish what facts you want to divulge and prepare a press statement giving as many facts as possible.
  • Appoint the right spokesperson to speak to the media or give them a list of people they can approach.
  • Always honour a deal or follow through if you commit to speak to the media.