FNB's Franchise Leadership Summit Gains Momentum
Spurred on by the success of last year's inaugural Franchise Leadership Summit, FNB Franchising and Franchising Plus joined forces once again to present an even better event which saw a doubling of attendance to the summit and the introduction of a franchise seminar for potential franchisees. Taking the lead from winning the world's most innovative bank award for 2012, FNB's CEO designate, Jacques Celliers, in his keynote address, emphasised the importance of innovation as the catalyst that drives business success and which needs to become part of an organisations' DNA. Franchising, as a sector has innovation as a pillar of its success and the Summit served as a platform to showcase those leading brands and entrepreneurs who have made an impact.
What was indeed a first for franchising in South Africa was the panel discussion between landlords and franchisors. Both sides had ample opportunity to air their grievances which they did in a very honest and open way highlighting the challenges that both sides face in tackling the challenges of rising costs, a struggling economy and balancing their tenant mix. In the end, consensus was reached that neither landlords nor franchised brands can exist in isolation. It is in the interest of both parties to create a relationship in the form of a triangle in which the landlord, the franchisor and the franchisee are equally invested. The session concluded with a mutual resolve to meet periodically to discuss the issues of common concern for mutual benefit - this is certainly a landmark achievement for franchising.
Over the two days some of the top franchise CEO's gave the audience a fascinating insight into the workings of their very successful brands.
Delegates enjoyed hearing from Doug Smart, MD of Yum! on the brand's development both in South Africa and in Africa and Burt Gunning, a KFC multi-unit owner spoke on the challenges they face in operating 34 franchised units. Ian Fuhr, founder, CEO of the Sorbet Group and a serial entrepreneur gave an insight into his commitment to building a category whilst building a successful brand. The incredible rise and success of Fruit & Veg City as the largest fresh produce retailer in Southern Africa was presented by co-founder Brian Coppin.
At the end of the summit, delegates left enriched by a host of newfound insights that will help them develop their franchises with renewed vigour. For more articles on the Summit visit www.franchisesummit.co.za/news-updates.