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BEAUTY GROUP SKINWELL CHANGES NAME AND ACQUIRES PERFECT 10

JSE-listed Skinwell Holdings, one of the largest beauty franchise groups in the country announced its new trading name and brand as Imbalie Beauty and has acquired the Perfect 10 franchise.  This nail bar franchise, with 55 stores, will join its current stable of Placecol skin care clinics, Dream Nails beauty salons and World of Beauty salons.  According to CEO Esna Colyn, the group’s new name ‘Imbalie’ is derived from the Zulu word for flower and better reflects the group’s status as a multiple-branded franchisor offering holistic and comprehensive beauty offerings. “This acquisition to our national footprint will not only provide the group with the critical mass necessary to negotiate better fee structures from suppliers but will also allow us to take advantage of synergies between other salons in the group with respect to training, marketing and advertising".  This will bring us closer to achieving our vision of being the best and most desirable beauty franchise company in South Africa.

 
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Date: 17-19 May 2012
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