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AFTER RECESSION COMES RECOVERY – WHY YOU SHOULD BE EXHIBITING AT IFE 2012

Business experts warn that companies who were forced to cut back and consolidate during the recession must be careful that they don’t get left behind as the recovery wheels start moving.  Getting out there to market your concept and restarting your expansion plans is crucial to the future success of your brand.  People, who either have been forced, through retrenchment or retirement to look at self employment or those who believe that now is the time to invest will be looking for the businesses that are right for them.

If you are a franchise company or have an exciting business opportunity, here are 5 good reasons to exhibit at the upcoming International Franchise Expo which takes place at the Sandton Convention Centre in Johannesburg from the 17 - 19th May 2012.

  1.  Find the perfect franchisee/business partner

There is nothing like face-to-face interaction with potential franchisees and IFE attracts visitors from all over South Africa and from the rest of Africa. Get moving with your expansion plans and make sure you exhibit at the country’s most dedicated franchise and business expo.    

  1. Take advantage of the economic upswing

Franchising was the one area in business to come out unscathed from the economic recession and in an upswing many people will be taking advantage of the positive mood to look at investing in a business opportunity.  Make sure your concept is there for the choosing.

  1. Use the Expo to network

Don’t operate your business in isolation – use the IFE Expo to network with other franchises, check out your competition and interact with industry players and support services.

  1. Use the Expo to build your brand

They say that out of sight is out of mind  - visitors often assume that a franchise brand is struggling if they don’t see it exhibit at IFE.  Make sure your brand is out there – for all to see!

  1. Use the Expo to promote your product or service

Use IFE 2010 to promote your business, meet potential customers and make sales.  Give out discount vouchers or run a competition and capture potential customer details which you can use in your on-line marketing efforts.

 
Links
CONSUMER COMMISSIONER SPEAKS AT FASA'S AGM
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FASA TO REGISTER WITH THE SERVICES SETA AS A PROFESSIONAL BODY
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FASA'S CONVENTION A MUST FOR BUSINESS OWNERS
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AFTER RECESSION COMES RECOVERY – WHY YOU SHOULD BE EXHIBITING AT IFE 2012
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GET EDUCATED – THE FRANCHISE WAY
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Date: 17-19 May 2012
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