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ARE OUR SUBURBS OVERSHOPPED?

In an interesting accessibility study conducted by research & strategy consultants AfricaScope (www.africascope.net) that looked at the allocation of people and the demand linked to the location of large shopping centres across Gauteng using a car or taxi as a mode of transport, the following results were recorded:

  • Given the estimated 10.5 million people living in Gauteng (2009 estimates), the expected size of the population within the catchment area of each large shopping centre was pegged at around 617 000 people.
  • The research showed that only five of the large shopping centres reached the benchmark population size of 617 000 people – these were Festival, Eastgate, East Rand, Wonderpark and Southgate.  In terms of time all five of these reach their catchment population within 13 – 16 minutes of travel.
  • Menlyn Park and Sandton City reach just under 600 000 people within a travel time of 17 – 20 minutes.
  • The remaining large shopping centres struggle to reach a population of 200 000 people within a travel time of 5 minutes and above.
  • As a result there is an over concentration in the wealthier suburbs of Gauteng leaving the township areas without access to large shopping centres.  The perception that Gauteng is ‘overshopped’ is not necessarily true and although shopping centres in Johannesburg are located much closer to one another than those in Pretoria, on average each large shopping centre is 8 minutes travel time away from its nearest competitor.
  • The average travel time from anywhere in Gauteng to the nearest large shopping centre is almost 14 minutes by car or taxi; the worst case travel time is almost 2 hours while 99% of the population is within 33 minutes and 90% of the population is within 27.5 minutes.  50% of the population living in Gauteng is within 11.9 minutes of a large shopping centre.
  • Maponya Mall is the closest to the largest number of people and within the shortest travelling time in Gauteng with 1.2 million people having access to the mall within approx 5 minutes travel time by road using a car of taxi.
  • The study concludes that although the wealthier suburbs of Gauteng are probably ‘over shopped’, this is not the case for the whole of Gauteng and the opportunities exist for successful shopping centres to be set up in urban townships and rural communities.
 
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OPPORTUNITY KNOCKS AT FASA'S 33RD AGM
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ARE OUR SUBURBS OVERSHOPPED?
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DO YOU HAVE A BUSINESS CONCEPT THAT COULD BE FRANCHISED?
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SA RETAILERS FARING BETTER THAN OVERSEAS COUNTERPARTS
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KFC AIMS TO HAVE 1 000 OUTLETS IN AFRICA THIS YEAR
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GET EDUCATED – THE FRANCHISE WAY
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Date: 17-19 May 2012
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