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20% OF SMALL BUSINESS SUCCESS DUE TO GOOD WEBSITES

In the 2012 edition of the annual survey conducted by SME Survey (ref: www.smesurvey.co.za), websites contribute 20% to SME success and one out of every five small and medium enterprises in South Africa would not be able to survive without a website.  Such findings add weight to the debate of how effective on-line media is - proving the effectiveness and growth of having a presence in the growing medium of the internet.  With predictions from the USA that by the end of 2012 more than three-quarters of the population will be online, it is just a matter of time before we follow suit and consumers will be doing all their browsing, shopping and searching online.  The interim results of the 2012 SME Survey, according to the survey’s principle analyst Arthur Goldstuck, there was a strong link between being online and being competitive, profitable and sustainable.  79% of SME’s with a website reported profitability, whereas only 59% of SME’s without a website reported the same.

 
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20% OF SMALL BUSINESS SUCCESS DUE TO GOOD WEBSITES
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Date: 17-19 May 2012
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