A TMS research study commissioned by the commercial strategy division of FNB on the franchising sector confirms that franchise relations in South Africa are in excellent shape, with franchisees opting to choose franchising again if given a chance and 82% confirming that they will renew their contracts when the franchise expires. TMS Research interviewed over 1 000 individual franchisees, drawn from 14 different industry sectors and found:
- High degree of stability in the franchise sector with the majority of respondents expressing satisfaction with the performance of their franchises and the level of support they receive from their franchisors. This finding confirms the long-held belief that the owner-behind-the-counter syndrome is among franchising’s main success.
- 83% of franchisees said that the profitability of their franchise exceeds their expectations and 75% expect profitability to increase either substantially or at least somewhat.
- Most franchises fall into the small business sector, with the majority recording sales levels below R7.5 million per annum. 69% of local franchisees are content to own one franchise which is their primary source of income, with only 30% of franchisees owning more than one franchise; of these, 76% prefer to invest in the same brand or industry sector.
- The majority of franchises employ between 2 and 25 people with the food sector being the most labour intensive with the average number of people employed per outlet number at 30.
- In other areas 19% of respondents were concerned about high rental charges and only 9% about increased competition.
This franchisee satisfaction survey clearly indicates that the franchise sector is in fine shape and well on its way to achieving the ambitious targets the FNB Franchising initiative set itself at its launch in 2009, as can be seen from the website www.x2in5.com.
If you too want to become a successful franchisee and are considering buying a franchise then you, then attending FASA’s training course is a must!
- Learn everything you need to know about evaluating and buying a franchise.
- Get valuable insight into the world of franchising.
- Learn about the pitfalls and how to weigh up the pros and cons.
- Get valuable tips on how to prepare a viable business plan.
- Be exposed to the various funding options.
- Understand the legal implications of franchising.
Presented under the auspices of the Franchise Association of South Africa (FASA), this course is presented by some of the most respected and experienced professionals in the franchising industry and delegates will receive a certificate of attendance as well as a copy of FASA’s 2011 Directory and ‘How to Evaluate a Franchise’ handbook.
COST OF COURSE: R990 per person excluding VAT
DATES OF COURSE: Tuesday 28th June 2011 and Wednesday 27th July & 30th August 2011
COURSE VENUE: FASA, 1st Floor, Block A, Eastgate Office Park, Southrand Boulevard, Bruma, Johannesburg
TO BOOK CONTACT: Martha on 011 615 0359 or email: firstname.lastname@example.org