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CHECK THAT YOUR BRAND EMBRACES THE NEW WORLD ORDER
Brand expert Dion Chang warns companies who want to grow their brands in this world of fast changing economics, socio-cultural trends and technology to start changing their values, engaging with their customers, being more empathetic and ultimately selling a service, not just a product. Since the recession customers have changed their outlook on how, where and what they shop for and have become far more savvy when it comes to choosing who will be taking their hard earned money. Some of the areas of new world consumerism to watch out for include:
  • Offering a seamless experience where there is genuine engagement, superior service and a caring attitude.
  • Conducting business along ethical 'green' principles will win you customers who are concerned with the damage to the environment and who will support brands that show environmental responsibility.
  • Having a social conscience and assisting those less fortunate will win brownie points with your customers. Brands that link in with social responsibility and enterprise development projects will win over customers.
  • Recognising the spending power of women who globally are overtaking men in the workplace and who are becoming a force to be reckoned with.

Visit www.fluxtrends.co.za or email Dion Chang on dion@fluxtrends.co.za

 
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NEW WORLD ORDER SPARKS NEW FRANCHISE CONCEPTS
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CHECK THAT YOUR BRAND EMBRACES THE NEW WORLD ORDER
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THERE IS STILL TIME TO ENTER THE FASA AWARDS FOR EXCELLENCE IN FRANCHISING
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CELEBRATING THE FASA AWARDS.... AND ALL THAT JAZZ!
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FASA LIFESTYLE, THE FREE BENEFIT PROGRAM WHICH PROVIDES AN ADDITIONAL MARKETING…
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Fasa Events
THE 2011 FRANCHISE INDUSRTY GOLF EVENT!

Date: 16 Sept 2011
Venue: Randpark Club
Tee Off: 11h00
26-28 May 2011

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