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FROM SMALL ENTERPRISE TO CORPORATE ENTITY
The final FASA breakfast event of the year, hosted by Franchize Directions and sponsored by Standard Bank, looked at the journey of franchises from small enterprises to corporate entities.  Two of the industry’s leading franchise personalities, Claus Kuhl of Java Brands and recipient of FASA’s 2010 Personality of the Year and Ian Lourens, CEO of the OneLogix Group and former FASA Chairman, shared their insights into what makes a franchise not only good but great.

With experience in growing brands such as Debonairs, Ola Milky Lane and Juicy Lucy, Claus Kuhl advised franchisors to recognise the two milestones that every franchise brand encounters – the first from the pilot stage to multiple regional outlets, and the second from a regional to a national operation. Some of the key areas that franchisors have to consider as they grow their franchise are:
  • that at all times, franchisees have to make money,
  • the need to scale to achieve critical mass,
  • the sustainability of the operation,
  • continue building a strong brand,
  • invest ahead of the growth curve,
  • fine tune and formalize structures and processes, and
  • remember that operations are the heart of the business.
Ian Lourens, who brought PostNet to South Africa, elaborated on what makes a good franchisor and had these words of wisdom on entrepreneurship:

-  In the early years the ‘owner is the business’ but needs to recognize the next stage when the entrepreneur needs to step back and start delegating.  He warns that many franchisors come unstuck or stagnate because they don’t have what it takes to upscale and take the business to the next level.

- Growth in profits marks the maturity stage of a franchise.  This is where the franchise model becomes more sophisticated and successful but is also at its most vulnerable with a new set of risks.

- The financial base of the franchise is at the core of the business and strong structures and processes will drive the brand forward.

- Innovation is also crucial to future success – franchises must always be re-inventing, re-launching and re-structuring.
 
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FRANCHISE GRADUATES FROM THE DA VINCI INSTITUTE
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PROPOSED THRESHOLD FOR JURISTIC PERSONS WHO ARE EXCLUDED FROM CERTAIN PROVISIONS OF THE CONSUMER PROTECTION ACT
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DOMINO’S PIZZA TO GIVE DREAM JOB TO ONE PERSON FOR ONE HOUR
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CONGRATULATIONS TO RASHEED KATHRADA – FASA’S NEW CHAIRMAN
Business Tip

“Personal expenses take 2nd place in your own business”

Johan Van Eyk
Barcelos Flame Grilled Chicken

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