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SHIFTS IN CONSUMER SPENDING

The 2010 Roots survey, launched by Caxton-CTP and the Newspaper Advertising Bureau (NAB) in June this year, tracks the movements of South Africa’s consumers and in particular the ‘black diamond’ spenders – where they live, their incomes and their spending habits.

* Whilst there is the group of ‘black diamonds’ in Soweto, Midrand is now 50% black, young (24 -36 years old) with high incomes and children.  Kempton Park saw an increase of black purchase decision makers from 22% in 2004 to 36% in 2007 and in 2010 38%

* 58% of those living in Polokwane’s metropolitan area are black with high incomes and no children.  Interestingly, the proportion of Indian, coloured and white consumers in Polokwane has decreased – in the case of the white population from 62% in 2007 to 36% this year.

* 75% of higher LSM black consumers in Soweto buy KFC,

*66% of the Durban North-Umhlanga area consumers have pet dogs but only 10% have a security system.

*Bedfordview and Edenvale have the highest concentration of LSM 9 and 10 purchase decision makers in the country.

*Sea Point in Cape Town apparently has the most prolific Facebook users in the country.
 
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FASA’S LIFESTYLE BENEFITS PROGRAM TAKES OFF ..................................................................
SHIFTS IN CONSUMER SPENDING
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FAMOUS BRANDS ON THE ACQUISITION TRAIL
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