Following FASA’s successful Franchise Week activities that included the IFE Expo which saw an increase in visitor numbers with positive feedback from exhibitors who got some good quality leads, we thought we’d give a run-down of two of the Franchise Convention presentations for those who weren’t able to attend.
GET INTO THE SOCCER WORLD CUP SPIRIT!
For those who attended the presentation by Greg Faasen of Goalgetters on how to make the best out of the Soccer World Cup, you will have come away with a completely new way of looking at what is no doubt going to be the most exciting event to hit South Africa. According to Greg, it all boils down to logistics versus mind set and operational versus attitudes. Most businesses look at the negatives – the fear of getting involved, FIFA restrictions, worrying about absenteeism, industrial action, transport and supplier deliveries, storage space, security and electricity – instead of looking at the positives and making the most of the event through things like:
- Making sure you have covered all the bases from a logistical and operational point of view. As the matches are scheduled for 13h30, 16h00 and 20h00, the window period to get things done is in the morning or overnight as the areas around the stadium may be gridlocked.
- Look for the opportunities in the event and find ways to differentiate your business during the course of the WC 2010.
- From an internal marketing point of view, get into the spirit of the World Cup – decorate your stores with flags and mascots, have a count-down meter, feature the favourite soccer teams and players and show support for Bafana Bafana. Involve your staff by sharing with them details of the matches, get them to sign a commemorative World Cup or Bafana shirt saying ‘We were there!” and get them into Soccer gear and into the soccer spirit.
- From an external marketing point of view show your customers and overseas visitors that you support the event and make your store look festive with Zakumi’s, flags and mementos. Make international visitors welcome and be ready to answer questions like ‘What does Ke Nako mean? (‘It is time.. celebrate Africa’s humanity’) or Zakumi (ZA=SA, Kumi means 10 in Swahili)
Above all enjoy this once-in-a-lifetime event and as Nelson Mandela said “Sport has the power to change the world.... and unite us all!”
To find out more about Goalgetters’ training programs contact Greg Faasen on 011 465 7828 or email email@example.com.