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RESHUFFLE OF WORLD’S TOP BRANDS

The annual Brand Finance Global 500 report, which tracks the relative equity of the 500 top listed global brands in respect of their strength, risk and future potential relative to their competitors, their brand value and the financial strength of the brand, saw some surprising shifts.

  • The Top 500 most valuable brands in the world grew in value by 26% to US $ 2873bn
  • Technology brands occupy top positions with Google moving from No 5 to Number 2; IBM at No 4, Microsoft at No 5 and Apple making a huge leap in brand value climbing from 27th to 19th with a 45% increase in its brand value.  Blackberry, considered one of the ‘new’ iconic brands appears in the listing for the first time.
  • The recession caused a slide in some retail brands with Wal-Mart the only global brand to make the top ten in retail brands.   McDonald’s remained the 2nd most valuable retail brand, despite slipping from 12th to 17th in the Global 500.
  • The biggest reshuffle was in the airline sector with Singapore Airlines coming out tops in their sector and others, like Japan Airlines, American Airlines and British Airlines all dropped their ratings.
  • Most luxury brands slipped in the ratings with the exception of Christian Dior and Porsche.

 

 
Links

RESHUFFLE OF WORLD’S TOP BRANDS
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TASTE HOLDINGS INTRODUCES NEW JEWELLERY BRAND
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EMPLOYEES OBLIGED TO DISCLOSE BREACHES OF THE COMPETITION ACT
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