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USING THE RECESSION TO PLAN FOR THE UPTURN

They say that what goes up must come down and vice-versa and with economic downturns cyclical by nature, we can safely say we are moving out of the recession and onto better times. Whilst most franchisors saw the signs of the recession looming and made the necessary contingency plans to consolidate, cut back and re-assess, so the time has come to make plans for the upturn.  South Africa in particular  can look forward to a promising 2010 given the impact of the FIFA Soccer World Cup and the inevitable spotlight on the African continent.

Planning for a new growth phase is even more important than planning for the downturn and not taking the necessary steps for the upturn could cost companies their place in the marketplace.  Having a game plan in place for future growth, re-establishing a new value proposition and being one step ahead of the competition is crucial to future success. The recession has shifted business and consumer goalposts.  What was acceptable before the recession may not apply in the future and consumer’s spending habits may well have changed permanently.

FASA has taken the lead during these tough economic times to give its members a series of free workshops and seminars that will help them get through the tough times and equip them with the tools in preparation for the upturn.  It partnered with its affiliate members to bring relevant subjects to the fore – from motivating franchisors to catch the next wave of 2010 and beyond with FNB and FASA’s x2in5 initiative with a look at expansion possibilities both in South Africa and into Africa - to giving FASA members a free full day legal seminar sponsored by Eversheds that looked at the nitty-gritty’s of conforming to the Consumer Protection Bill.  With the Franchisee 800 Club gaining momentum a second franchisee networking breakfast forum together with Standard Bank and Franchize Directions looked at understanding the franchisee lifecycle. Read more about these seminars alongside.

nding habits may well have changed permanently.

 
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CATCHING THE NEXT WAVE – 2010 AND BEYOND
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LEGAL TRAINING DAY REVIEWS FRANCHISE LEGAL REQUIREMENTS
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UNDERSTANDING THE FRANCHISEE’S LIFECYCLE
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GREG NATHAN
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Business Tip - The need for a strong franchisor

The systems and procedures put in place by a franchisor can mean the difference between success and failure for the entire operation. For this reason, the Franchise SBU of the IDC takes a cautious approach with new or emerging franchise brands. We now fund a small number of stores to first establish a benchmark for economic sustainability and business viability before embarking on a major rollout.

www.idc.co.za
callcentre@idc.co.za
086 069 3888

 
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