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CLEM SUNTER’S FUTURE SCENARIOS

Clem Sunter, who was a guest speaker at FASA’s Franchise Convention earlier this year, spoke recently at a Barometer SA event. Journalist Jane Steinacker gave a summary of his future scenarios in a report which appeared in the Business Times of the 25 October 2009.

Following the worst recession in living memory Clem sees a number of possible scenarios:

ENTREPRENEURSHIP
SA needs to unleash entrepreneurship; economic recovery will be all about small business and often the biggest successes in business happen when the market is down. In places like China small business drives the economy and we saw it happen in German after WW2 and in Japan.  If SA wants to do the same, it needs to create a bridge between the informal and formal sectors.

ARE WE PESSIMISTIC OR OPTIMISTIC
We are treading a thin line.  If Zuma continues with his inclusive leadership and we look to successes like our top schools and SARS to help correct our problems, we have a positive future.  We must reject mediocrity and celebrate excellence and create a ‘dualogic’ economy where we add value to resources before exporting them.  And we must find a way of prolonging the mini-boom that comes from sports events such as the IPL and the 2010 World Cup like Germany did after 2006.

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Links

THERE’S LIGHT AT THE END OF THE RECESSION TUNNEL
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DEFINING A VEGETARIAN BURGER
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FACING OUR OWN PERSONAL EVEREST
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FASA LEGAL TRAINING - EVERSHEDS
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INTERNATIONAL FRANCHISE & ENTREPRENEURS CONVENTION
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Business Tip

Make a positive difference so your business can take on the challenges tough times provide and see it through successfully by:

  1. Having a plan A and a plan B, just in case.
  2. Having some reserves in case of downturns.
  3. Keeping marketing but measuring it carefully.
  4. Letting your staff know what you are doing or plan to do to weather the storm.
  5. Improving your systems, ask hard questions like “Are we doing things the best way?”
 
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