THE FRANCHISE ASSOCIATION OF SOUTH AFRICA IS THE ONLY RECOGNISED REPRESENTATIVE BODY FOR THE FRANCHISE INDUSTRY IN SOUTH AFRICA WHICH GENERATES ALMOST 12.5% OF GDP


FRANCHISE GUIDELINES

WHAT IS FRANCHISING?

The word “franchise” in French means “privilege” or “freedom” – in essence giving an individual the “right” to something – in this case the right to operate a business or licence under specific conditions.
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AM I SUITED TO FRANCHISING?

Franchising is not for everyone or the faint-hearted and there are the negatives – from whether you are suited to franchising to the controls that the franchisor imposes on your business. Although most franchisees have an element of entrepreneurship inherent in them, most are former employees, from corporate backgrounds, or are the victims of mergers or downsizing, or are on the verge of retirement.
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WHAT ARE THE PROS AND CONS OF FRANCHISING?

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HOW DO I ACCESS FINANCING?

After what has undoubtedly been the most debilitating recession since the Great Depression of the 20’s, businesses are finally clawing their way out of the recession and into profitability again. If there is one lesson that has been learnt it’s that cash flow and the strict management of finances is at the core of every successful business. With access to finance restricted, it becomes even more important to make sure that every business has a ‘living’ business plan that will guide you through the maze of challenges and that stricter financial controls are put in place.
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WHAT INDUSTRY SECTORS ARE FRANCHISED?

Franchising worldwide spans a wide range of industry sectors. In the United States, the originator of the franchise concept boasts over 70 sectors that are franchised. South Africa lags behind with only 17 sectors that offer franchised businesses.
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WHERE DO I START?

Changing a career path is a momentous step and deciding to invest in a franchise business needs to be taken seriously. Jumping into self-employment with the first franchise that takes your fancy is not a wise move. Spending time investigating the franchise sector, what’s on offer and how the various companies are structured is crucial to making the right decision.
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